Press release | World of Good Brands
World of Good Brands, a subsidiary of Graham Holdings Company (NYSE: GHC), has appointed three key executives to its senior leadership team. Amy Eisinger has been named Head of Content at Well+Good, Mandy Harris joins as Head of Growth and General Manager, and Danny Feekes joins as Head of Commerce.
Eisinger will oversee the entire Well+Good program, drive editorial strategies across all channels and platforms, and spearhead the brand’s growth and expansion. Previously, Eisinger was at The Messenger, where she served as Head of Health and Wellness. At The Messenger, she developed and launched the Health and Wellness division from the ground up, including defining editorial vision and strategy and developing editorial standards and style. Prior to The Messenger, Eisinger was Digital Director at SELF, where she developed content strategies, led the execution of brand projects including large cross-platform digital experiences, pursued new partnership opportunities, and oversaw a team of writers and editors. During her tenure at SELF, the brand was nominated for an ASME Award multiple times and won one award. Additionally, at SELF, she helped launch a capsule apparel collection with Beyond Yoga, a line of sexual wellness products, hosted numerous live and virtual events, and grew annual franchise revenue.
Mandy Harris
Harris’ new role at the company will lead audience and revenue growth across the World of Good Brands portfolio. Harris comes to World of Good Brands from Vox Media Group, where she most recently served as Senior Vice President, Content Strategy and Growth for POPSUGAR. At Vox Media, Harris developed and implemented the global audience growth and content strategy, led content programming and distribution strategy across all platforms, and launched new vertical markets for the brand. Previously, Harris spent over 15 years at POPSUGAR in a variety of roles from operations to Editor in Chief.
Daniel Fey
Feekes, also in a new role for the company, will oversee commerce growth holistically across the portfolio as Head of Commerce. With 15 years of experience in digital media, he was most recently senior editor of Goodreads, where he drove revenue through strategic content planning and execution. Feekes led the annual Goodreads Choice Awards from ideation to award announcement, driving visibility, growth and goodwill across the platform. Prior to Goodreads, Feekes served as head of editorial operations at Spright, which evolved into The Assembly, a collaborative space. Feekes spent his early professional years at Gap, Inc. as a corporate merchandiser.
“We are thrilled to welcome these talented leaders to our brand leadership team,” said Lindsey Abramo, CEO of World of Good Brands. “We are redefining the experiential media and commerce ecosystem that connects physical and virtual elements – enabling audiences to access it from anywhere and take a piece of it with them wherever they go. The combined experience of this leadership team, along with our commitment to innovation in media, events, commerce and brand licensing, will catapult our company forward as we evolve and position our business for the future.”
About World of Good Brands:
World of Good Brands is a leader in experiential media and commerce, operating premium lifestyle brands including Well+Good, LIVESTRONG.com, OnlyInYourState and House of Good. World of Good Brands creates consumer experiences that blend physical and virtual experiences – so audiences can access them from anywhere and take a piece of it with them wherever they go. While traditional media companies broadcast, World of Good Brands narrowcasts: brands close the aperture on the communities, conversations and connections that bring color and meaning to our world. World of Good Brands’ niche digital properties have deep connections with their consumers and can be amplified through a collection of over 50 digital properties that represent consumers across all lifestyles and stages of life: this provides partners with premium reach and powerful audience expansion opportunities. World of Good Brands, formerly known as Leaf Group Media, is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information, visit https://worldofgoodbrands.com/.
