Nancy Phelan appointed SVP and Head of Customer Engagement
WALTHAM, Mass., August 21, 2024–(BUSINESS WIRE)–Trinity Life Sciences, the leading provider of strategy, insights and analytics for the life sciences industry, announces new customer engagement solutions that leverage both Trinity’s deep commercial insights and recognized technology platform. The new offerings are designed to empower life sciences organizations with novel customer engagement solutions, including adaptive segmentation, agent-driven advice including targeted patient triggers, comprehensive healthcare provider (HCP) preference insights, and omni-channel activation orchestration. Leading these new offerings is Nancy Phelan, Senior Vice President and Head of Customer Engagement.
Ms. Phelan is a recognized industry thought leader and omnichannel and customer engagement expert with a proven track record in developing digital and data-driven approaches. With over 25 years of experience at companies such as Novartis, Adhera Therapeutics, Bristol Meyers Squibb and Pfizer, she has extensive expertise in customer engagement strategy and operations, globally and in key markets in the specialty and primary care sectors. Ms. Phelan also currently serves on the Board of Directors of Medexus Pharmaceuticals and FemmePharma Consumer Healthcare.
“I’m excited to have such a passionate, data-driven professional leading one of our key growth pillars,” said Aparna Deshpande, Senior Partner and Head of Analytics & Insights at Trinity Life Sciences. “Nancy has been at the forefront of both the strategy and execution of customer loyalty programs in life sciences companies and has a real-world track record of demonstrating significantly improved engagement with payers, healthcare professionals (HCPs) and patients. Our customer loyalty offerings focus on the people behind the data.”
The new Trinity Customer Engagement solutions provide life sciences leaders with unparalleled thought leadership and capabilities, including proven decision intelligence, leading customer engagement expertise, a modular solution ecosystem and dynamic engagement models that enable them to achieve true adoption of their brands and improve patient lives.
“It was important to me to join an organization that has the building blocks to develop customer engagement solutions that combine strategy, insights and analytics to ensure connectivity between patients, physicians and payers and help our clients achieve their go-to-market goals,” said Nancy Phelan, SVP and Head of Customer Engagement at Trinity Life Sciences. “With nearly 30 years of experience in the life sciences, Trinity offers expertise and sophisticated tools to help clients think outside the box and understand what their customers need.”
Nancy Phelan – Thought Leadership
Ms Phelan will speak in the following webinar:
Who “owns” the customer in customer engagement? – hosted by Trinity Life Sciences
October 3 at 1 p.m. ET
October 8 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai
8 October – 15:00 – 15:45 CET – Europe/Berlin
As digital and virtual approaches to customer engagement become more prevalent, companies face greater complexity in commercialization. Trinity’s customer engagement experts will discuss who “owns” the customer and how to collaborate effectively across functions to drive performance. In addition to Ms. Phelan, the expert panel also includes:
About Trinity Life Sciences
With nearly 30 years of experience, an industry-leading team, and unmatched access to data and analytics, Trinity Life Sciences is a modern partner for life sciences companies. Trinity combines strategy, insights, and analytics to help life sciences leaders make clinical and commercial decisions. We serve over 350 pharmaceutical, biotech, and medical device clients, helping them develop the right drugs and devices for today’s market and optimize them post-market. We have a diverse workforce of over 1200 employees and 11 global offices across the U.S., Europe, and Asia. Ultimately, we know that every decision our clients make impacts a life, and when we help our clients achieve their goals, the world benefits. To learn more about how Trinity is advancing the industry and turning evidence into action, visit TrinityLifeSciences.com.
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Contacts
Media:
Elizabeth Marshall
Trinity Life Sciences
[email protected]
