The entire premise surrounding the upcoming reality show The Secret Lives of Mormon Wives will probably shock you. It’s about swinging, and not playground swinging. But when you find out how much these women are making from their TikTok deals and partnerships, your jaw might drop.
The series follows the lives of several influencers, all Mormon mothers, after a swinger sex scandal uncovered by the self-proclaimed creator of #MomTalk, Taylor Frankie Paul.
She shocked the world when she revealed that she and her ex-husband practiced “soft swinging,” an arrangement that involves multiple partners but does not go “to consummation.”
Swinger lifestyle of Mormon wives revealed on TikTok by mother who ‘hit rock bottom’
The upcoming Hulu series “The Secret Lives of Mormon Wives” follows the aftermath of a swinger scandal that rocked a group of mothers of The Church of Jesus Christ of Latter-day Saints on TikTok. (Disney/Fred Hayes)
Not only has she changed her own life, but she has also changed the lives of other women in her community, including Whitney Leavitt and Mayci Neeley, who both star in the new Hulu show. Although both women say they were not involved in the swinger scandal, they acknowledged that it has had both a positive and negative impact on their salaries as influencers.
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Whitney Leavitt is currently pregnant with her third child. (Disney/Fred Hayes)
“If anything, it’s just brought us more publicity, to be honest,” Leavitt told E News! about the scandal’s impact on her paychecks.
But Neeley disagrees to some extent.
“It’s a mix though,” she said. “I did an event for my business launch that I did on the show and a couple of vendors almost cancelled because they were like, ‘Wait a minute, are you guys into this swinger stuff?’ I think our reputation took a little bit of a hit, but revenue-wise, I don’t think it really affected us too much.”
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Mayci Neeley met her current husband when her son was 9 months old. After their wedding in 2018, Neeley and her husband Jacob had a daughter. (Disney/Fred Hayes)
According to Leavitt, it is difficult to estimate what they actually earn.
“It’s difficult because every year is different. … You could do a really big brand deal, like, ‘Hey, we want to do a six-month deal with you,’ and then the next year you don’t get it at all. It varies drastically.”
“It varies from person to person depending on what you specialize in, like fitness and health or beauty,” said the soon-to-be mother of three, “toys or mom products for your kids.”
Mayci Neeley and Mikayla Matthews are seen on the set of “The Secret Lives of Mormon Wives”. (Disney/Fred Hayes)
“Every industry is different. Some pay more than others,” Neeley added.
Leavitt, who has 2 million followers on TikTok, gave an example of one of her bigger deals. She said she got paid $20,000 to promote a sex toy on social media. But that five-figure amount isn’t the most she or Neeley have ever seen.
“We both got one – we can’t say what it was – but we got a deal that was worth $75,000 for a year,” said Neeley, who has 1.3 million followers on TikTok.
The cast of “The Secret Lives of Mormon Women” (Fred Hayes/Disney)
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“The Secret Lives of Mormon Wives” premieres September 6 on Hulu.
