Always be in control of your own coffee destiny with OGI barista-style mini-cans for hot or iced coffee, just the way you want it. The Possibl Inc.-backed brand’s first product is made with Kona Cherry Blend coffee and contains super antioxidant-rich wild-harvested Chaga mushrooms
OGI Cold brewed coffee anytime
Los Angeles, California, August 14, 2024 (GLOBE NEWSWIRE) – OGI Coffee and Possibl Inc. today announced the launch of its innovative single-serve coffee concentrate, served in novel mini-doses, giving you the ability to enjoy healthy, flavorful coffee anytime. The initial product, brewed in Los Angeles, will be introduced to influencers and media ahead of planned direct-to-consumer online sales in Q4 and wholesale sales in Q1 2025.
Each OGI Coffee Mini is nitrogen infused to preserve more of the brew’s subtle and nuanced aromas and flavors. OGI’s compact and easy-to-use system delivers what you crave in seconds and in a cost-effective way, reducing the environmental impact of shipping heavy water around the world in cans or bottles for single-use beverages. OGI’s first product is Kona Cherry infused with Chaga mushrooms – offering the power of one of the world’s most antioxidant-rich foods.
Invented by beverage industry veteran Brian Direen, OGI solves many problems. First and foremost, the concentrated coffee formula is derived from real brewed coffee, not leftover bean powder, ensuring full flavor in every cup. Plus, it’s formulated to be equally satisfying and easy to serve in cold, iced, or hot water. The minis themselves solve the environmental problem associated with “pods” by being able to be recycled along with any plastic – not just in specialized facilities.
“More and more studies show that coffee is healthy. At the same time, people are fed up with the high prices in cafes for something they see as an everyday necessity. They are also worried about the impact of their choice on climate change,” said Brian Direen, CEO of OGI Coffee“Driven by the frustration of not having access to good coffee all day long – without having to deal with brewing equipment or heading to the local coffee shop – our team worked with coffee farmers, brewing experts and packaging innovators to create a coffee for coffee lovers that is both versatile and instantly accessible. It was about time.”
OGI’s Chaga mushrooms are harvested whole from a single, exclusive region of ancient birch stands in collaboration with Alaska Native partners in the least polluted part of the state – preserving the full potency of their nutritional benefits.
Coffee and Chaga work together to fight chronic, low-grade systemic inflammation. Coffee contains over 100 bioactive constituents with antioxidant, anti-inflammatory, and other beneficial properties, and Chaga adds 20 more different bioactive compounds.
New Zealand-based Direen has spent decades leading the beverage industry’s efforts to develop new delivery methods that reduce the huge environmental impact of transporting liquids around the world. This includes commercialising functional straws at Unistraw, which have added flavour and nutrition to millions of drinks, and founding and developing several successful food and beverage brands that put health and the environment first.
OGI Coffee is a division of Possibl Inc. that values authenticity and service and is developing a plan to actively engage and build a global community of OGI shareholders that will empower people to shape the future. To put this mission in motion, Possibl has launched an equity crowdfunding campaign that will give coffee lovers the opportunity to become shareholders and participate in what the company sees as the most dynamic growth phase in the history of coffee. Check out the investment opportunity at PicMil Crowdfunding.
For more information please contact: [email protected]
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CONTACT: For more information contact [email protected]
