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Who started the viral ‘Demure’ trend? How TikTok changed the life of a beauty influencer


Who started the viral ‘Demure’ trend? How TikTok changed the life of a beauty influencer

The “very low-key, very mindful” TikTok trend has unimaginably changed the life of the beauty content creator who started this social media sensation earlier this month. Although the word essentially means “affectively modest, reserved, or serious,” according to Merriam-Webster, its existence has been completely blown out of proportion in the larger context of TikTok. The […]