Graeme Noble on hiding Suzuki’s Swift and the idea behind “Good Different”
In an industry often dominated by predictable formulas, TMW Chief Creative Officer Graeme Noble chose to take a bold detour with the Suzuki Swift campaign. Instead of showcasing the car, the team at TMW decided to hide it, creating a fascinating story that perfectly fit Suzuki’s “Good Different” platform. Graeme sat down with LBB writer […]