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Brennan’s Super Bread campaign introduces the good baker


Brennan’s Super Bread campaign introduces the good baker

Brennans Bread and Folk VML launch Brennans Super Bread, an exciting innovation from Ireland’s favourite brand (Kantar 2024). The concept for a fortified bread designed to improve family health and wellbeing emerged from Folk VML’s Collision, the agency’s innovation process designed to enable new growth. Since then, Brennan’s bakers have worked hard to perfect the […]

Brennans introduces the “Good Baker” in the Super Bread campaign


Brennan’s Super Bread campaign introduces the good baker

Brennans Bread and Folk VML launch Brennans Super Bread, an exciting innovation from Ireland’s favourite brand (Kantar 2024). The concept for a fortified bread designed to improve family health and wellbeing emerged from Folk VML’s Collision, the agency’s innovation process designed to enable new growth. Since then, Brennan’s bakers have worked hard to perfect the […]

Five Irish novelists to read while you wait for Sally Rooney’s new novel, Intermezzo


Five Irish novelists to read while you wait for Sally Rooney’s new novel, Intermezzo

Like many others, I have been waiting with bated breath for the publication of Irish literary sensation Sally Rooney’s fourth novel, Intermezzo, out in September. Rooney is both a distinctive voice in contemporary literature and the generational product of a particular moment in Irish history. For this reason, and in preparation for Intermezzo, I have […]

Edna O’Brien, radical queen of Irish literature, dies at the age of 93


Edna O’Brien, radical queen of Irish literature, dies at the age of 93

Edna O’Brien, one of Ireland’s most famous authors, died on Saturday at the age of 93 after a long illness. “Our thoughts are with her family and friends, especially her sons Marcus and Carlo,” said the joint statement from her agent and publisher on her death. Irish President Michael D. Higgins praised the late novelist […]

The magical forest with hiking trails and tall trees just an hour from Dublin – it looks like it’s straight out of Harry Potter


The magical forest with hiking trails and tall trees just an hour from Dublin – it looks like it’s straight out of Harry Potter

Check out this magical forest with beautiful walking trails, tall trees and incredible views – and it’s only an hour from Dublin. The Ballinastoe Woods Walk is located in Sraghmore, Co Wicklow, and close to the popular Wicklow Way – a 131km long-distance walking trail that runs through the famous Wicklow Mountains. 4 The Ballinastoe […]

The Florida State University football team’s equipment team prepares for the game in Dublin


The Florida State University football team’s equipment team prepares for the game in Dublin

History and location of Aviva Stadium before the Florida State football game Florida State and Georgia Tech will play in the Aer Lingus College Football Classic in Dublin, Ireland on August 24, 2024. Florida State’s Jason Baisden has been involved in some of the biggest games in college football. The Seminoles’ assistant athletic director for […]

Women’s Lacrosse U20 World Championship: Hong Kong in danger after Ireland wins again


Women’s Lacrosse U20 World Championship: Hong Kong in danger after Ireland wins again

Women’s Lacrosse U20 World Championship: Hong Kong in danger after Ireland wins again Hong Kong’s hopes of a better result than before at the U20 Women’s Lacrosse World Championship were in jeopardy after a heavy loss to Ireland. The hosts lost 20-5 on Sunday and need to beat Japan, the fifth-ranked team in the world, […]

Giant Harry Potter wands tour the UK and Ireland for JK Rowling’s charity


Giant Harry Potter wands tour the UK and Ireland for JK Rowling’s charity

Four cities will be transformed as a collection of giant wands from the wizarding world tours the UK and Ireland in aid of JK Rowling’s charity. Harry Potter fans will vote on where the 15-foot-long wands will stop. The most popular eight locations will be announced on March 18, and the four chosen locations will […]