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GARM vs. X: A case of good cause, bad execution | Analysis


GARM vs. X: A case of good cause, bad execution | Analysis

The announcement last week by Stephan Loerke, CEO of the World Federation of Advertisers (WFA), that they would close the Global Alliance for Responsible Media (GARM), just days after they were embroiled in an antitrust lawsuit taken over by social media platform X (formerly Twitter), is a prime example of the right intentions in the […]