Roblox has quietly become one of the biggest games in the world, with nearly 400 million users logging into the metaverse platform every month. This year, brands are taking full advantage. The rise of Roblox as a marketing tool was evident this year at annual industry events like IAB PlayFronts, where brands and agencies vied […]

Although gaming is more popular than ever, the in-game advertising market has not been able to keep up with the medium’s growth. Industry leaders believe that greater collaboration between in-game advertising companies could help fix the industry’s problems. Gaming – and in-game advertising – exploded in 2021 as COVID-locked-down consumers spent much more time and […]