close
close

Brennan’s Super Bread campaign introduces the good baker


Brennan’s Super Bread campaign introduces the good baker

Brennans Bread and Folk VML launch Brennans Super Bread, an exciting innovation from Ireland’s favourite brand (Kantar 2024). The concept for a fortified bread designed to improve family health and wellbeing emerged from Folk VML’s Collision, the agency’s innovation process designed to enable new growth. Since then, Brennan’s bakers have worked hard to perfect the […]

Brennans introduces the “Good Baker” in the Super Bread campaign


Brennan’s Super Bread campaign introduces the good baker

Brennans Bread and Folk VML launch Brennans Super Bread, an exciting innovation from Ireland’s favourite brand (Kantar 2024). The concept for a fortified bread designed to improve family health and wellbeing emerged from Folk VML’s Collision, the agency’s innovation process designed to enable new growth. Since then, Brennan’s bakers have worked hard to perfect the […]