CHICAGO — Democrats hope to steal veteran voters from Republicans this year and plan to emphasize their efforts to improve access to health care in the race for several key seats. At the heart of the party’s argument is the 2022 bill that expands access to health care for veterans exposed to toxins while deployed […]
According to WARC’s latest Future of Programmatic report, brand safety and suitability, viewability and accurate measurement, and the elimination of third-party cookies are among marketers’ biggest concerns in programmatic advertising. Of the 100 programmatic professionals surveyed by research firm NewtonX in July, 60 said their main concern with programmatic advertising was brand safety and suitability, […]
.png&h=630&w=1200&q=75&v=20170226&c=1 "GARM vs. X: A case of good cause, bad execution | Analysis")
The announcement last week by Stephan Loerke, CEO of the World Federation of Advertisers (WFA), that they would close the Global Alliance for Responsible Media (GARM), just days after they were embroiled in an antitrust lawsuit taken over by social media platform X (formerly Twitter), is a prime example of the right intentions in the […]
