WASCO, Calif. (August 28, 2024) – More than 250 licensed growers, retailers and media partners attended Sun World International BB #:341274’s Mid- to Late-Season Table Grape Field Day on August 22 at their Center for Innovation in Wasco, California.
The annual event brought together licensed growers, marketers, importers, retailers and media partners from around the world to see first-hand how Sun World brings innovative new table grape varieties to market.
“Sun World’s Field Day was a milestone in the company’s history as we launched the EPIC CRISP and APPLAUSE brands. It was a privilege to introduce these brands to over 250 of our partners from around the world,” said Jen Sanchez, Vice President of Marketing at Sun World. “We are excited to see these brands gain traction in the coming years as production volumes increase around the world.”
Sun World provided a behind-the-scenes look at their commercial, semi-commercial and development grape varieties in commercial vineyards as well as their test block at the Center for Innovation. Sun World’s partners saw work being done to develop and launch consumer-inspired and grower-friendly table grape varieties, such as Sun World’s newest brands EPIC CRISP and APPLAUSE. These new brands enable producers, marketers and retailers to increase sales by providing retailers and consumers with a high-quality, delicious and consistent eating experience.
“It was an honour to be part of the first audience to see the EPIC CRISP and APPLAUSE brands at Sun World’s Field Day,” said Mecia Petersen, Market Development and Communications Manager at the South African Table Grape Industry. “There are exciting developments taking place in the table grape space and we look forward to seeing what comes next.”
Field Day allowed licensed growers and marketers to see mid- to late-ripening varieties in an environment similar to that of their vineyards, helping them make more informed decisions about their future plantings. Sun World also brought together agtech and industry partners who shared their special offerings with attendees.
In addition to learning about innovative varieties, attendees also had the unique opportunity to witness the future of agriculture by watching Tortuga’s state-of-the-art automated robots harvest grapes in Sun World’s fields – a once-in-a-lifetime experience for many.
Elena Hernandez, Director of Global Marketing Insights at Sun World, reported on the early success of the global launch of AUTUMNCRISP and retail partnerships. Hernandez also gave a sneak peek of retail partnerships coming this fall. This collaboration between Sun World, growers, marketers and retailers is critical to increasing consumer awareness of AUTUMNCRISP.
“We know and love AUTUMNCRISP grapes, and now it’s time for consumers to get to know and enjoy them,” said Kyle Hackett, President of Dayka & Hackett. “Sun World’s AUTUMNCRISP grape marketing campaign demonstrated how strong grower partnerships and a well-executed retail strategy can take an exceptional product from the vineyard to the forefront of consumer demand.”
Learn more about the unique brand characteristics and flavor profiles of APPLAUSE and EPIC CRISP:
APPLAUSE: The Sugrafiftyfour variety, marketed under the APPLAUSE™ brand, is a mid-season seedless green variety that brings an unexpected twist with its sweet, tropical fruity taste, making grape consumption a very special experience for the consumer. APPLAUSE™ offers a unique series of limited edition red, green and black seedless grapes with different shapes, sizes, colors and flavors.
EPIC CRISP: The Sugrafiftysix variety, sold under the EPIC CRISP® brand, is a green, seedless variety available during the mid-season that offers consumers a powerful crunch in every bite and is bursting with sweet, juicy goodness. With EPIC CRISP® grapes, consumers’ grape experience is guaranteed to be epic.
Want to taste grape flavor and learn more? Stay connected with Sun World International on Instagram, Facebook and LinkedIn.
About Sun World International
Sun World International is a global variety development and licensing company. Based in California, the company has a global network of licensed growers and marketers and has offices in the United States, Europe, Australia, South America, Israel and South Africa. In 2023, Sun World launched a global marketing campaign for its iconic AUTUMNCRISP® branded seedless green grapes. This promotion, expected to be the largest ever for a branded grape, is designed to drive demand and increase sales for the company’s international licensee network. For more information about Sun World, visit sun-world.com.
