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It helps with consumer profiling for online advertising. khaos 1 year Rubicon Project sets this cookie as an internal user identifier to store user data for use in analytics. Lidid 2 years This cookie is used to collect data about user behavior and interaction to make advertising on the website more relevant. Subscribe meeting The Lijit Advertising Platform sets this cookie temporarily when multiple partners submit their IDs to the platform at the same time. To avoid conflicts, each partner’s ID is stored in separate cookies, which are merged with the ljtrtb cookie when available. loc 1 year 1 month AddThis sets this geolocation cookie to determine the location of users who share the information. mc 1 year 1 month Quantserve sets the MC cookie to anonymously track user behavior on the website. MUID 1 year 24 days Bing sets this cookie to recognize unique web browsers that visit Microsoft sites. This cookie is used for advertising, site analytics, and other operations. 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The cookies contain information that allows the Prebid servers to distinguish between browsers and mobile devices. This information is then used to select ads served by the platform, measure the performance of the ads, and attribute their payments. UUID meeting MediaMath sets this cookie to avoid repeated display of the same ads and to provide relevant advertising. uuid2 3 months The uuid2 cookie is set by AppNexus and records information that helps distinguish between devices and browsers. This information is used to select ads served by the platform and to evaluate ad performance and their attribute payment. VISITORINFO1_LIVE 5 months 27 days A bandwidth measurement cookie set by YouTube to determine whether the user gets the new or old player interface. Subscribe 1 year 1 month This cookie set by DataXu tracks advertising reporting which helps improve marketing activity. 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