GloFish® and HelloReef Brands partner to launch a fully integrated GloFish® aquarium experience

GOLDEN VALLEY, MN / ACCESSWIRE / August 14, 2024 / Spectrum Brands Holdings, Inc. (NYSE:SPB) (“Spectrum Brands”), a global leader in branded consumer and home products focused on driving innovation and delivering exceptional customer service, and Aperture Pet & Life, the integrated company for some of the largest brands in the aquarium industry including Bulk Reef Supply, Neptune Systems, EcoTech Marine and AquaIllumination, are pleased to announce a partnership focused on helping new aquarists succeed on their aquarium journey.

Spectrum Brands and Aperture share a shared goal of developing products and education to integrate water sports and aquatic life into people’s lives in easy and enriching ways, ensuring both animals and people succeed on their shared journey.

The all-new HelloReef All-in-One 15-gallon and 40-gallon GloFish^® Aquarium kits embody this shared mission with an exciting arrangement that GloFish^® fluorescent fish into the interactive world of HelloReef. This collaboration integrates the amazing science and beauty of Spectrum Brands GloFish^® fluorescent fish with the ease and teaching expertise of HelloReef.

“Our GloFish^® “The brand has been a leader in making aquarium keeping easy and exciting for customers for over 20 years,” said John Pailthorp, President-Global Pet Care at Spectrum Brands. “Partnering with Aperture and the expertise they bring in educating beginner, intermediate and expert level aquarists alike allows us to reach a whole new audience of aquarists and ensure they can successfully keep fish for years to come.”

At the start of the partnership, three products will be launched: a HelloReef 15-gallon all-in-one GloFish^® Kit, a HelloReef 40-gallon all-in-one GloFish^® Angelfish set and a GloFish^® LED Blade light line based on Aperture’s popular Aquaillumination (AI) Blade.

Building on the success of HelloReef’s Clownfish and Anemone Kit, the GloFish^® Kits combine functionality, style and the unique and fascinating beauty of GloFish^® fluorescent fish with an interactive community and step-by-step videos to guide aquarists on their journey. Each kit includes everything needed to create a stunning underwater world.

Launching in fall 2024, the 15-gallon kit focuses on considering GloFish’s customer choice^® family members, including various species of tetras, danios and corydoras. The 40-gallon kit, which will be released in early 2025, focuses on the brand new GloFish^® Angelfish, with plenty of space to hold and display these stunning creatures.

Key Features of the HelloReef All-in-One GloFish^® Kits:

• High-quality glass aquarium: Robust and crystal clear glass that offers an unobstructed and modern view of your amazing GloFish^® waters.

• Optimized GloFish^® and LED lighting system for plants: The kits include the brand new Aquaillumination Blade GloFish with an LED and a spectrum specifically designed to enhance the vibrant colors of GloFish^® fluorescent fish while providing enough power for live aquatic plants. The AI ​​Blade is also fully programmable and can be set to create a mesmerizing glow that will brighten up your space.

• Advanced filter system: A powerful yet quiet filter system that ensures optimal water quality and a healthy habitat for your fish.

• Easy setup and maintenance: Step-by-step instructions and user-friendly components make setting up and maintaining the aquarium a breeze, even for beginners.

• Complete starter kit: Contains water conditioner, fish food and GloFish^®– special decor to create a lively and attractive underwater landscape.

• Includes video training portal and human support: HelloReef Connect is an online portal and web-based app that HelloReef users have access to. HelloReef Connect offers an interactive step-by-step video series and expert support to ensure customer success.

“We are very excited to partner with Spectrum Brands to bring this GloFish^® Kit for our mutual customers,” said Natalie Strahan, CEO of Aperture Pet and Life. “Our goal is to make aquarium care accessible and fun for everyone, and Spectrum shares that mission with us. This kit not only simplifies the process, but also adds a touch of magic to any room with the enchanting glow of GloFish^® fluorescent fish. We believe it will inspire people to delve into the world of aquariums and experience the joy of bringing aquatic animals into their own homes.”

The HelloReef All-in-One GloFish^® The kits will be available for purchase soon at www.helloreef.com and at select retail partners nationwide.

About Spectrum Brands Holdings, Inc.

Spectrum Brands is a home goods company with a mission to make life at home more enjoyable. We are focused on providing consumers with innovative products and solutions for use in and around the home through our trusted brands. We are a leading provider of specialty pet products, lawn and garden and home pest control products, insect repellents, shaving and grooming products, personal care products and small home appliances. To meet the needs of consumers worldwide, we offer a broad portfolio of market-leading, well-known and widely trusted brands including Tetra®, DreamBone®, SmartBones®, Nature’s Miracle®, 8-in-1®, FURminator®, Good ‘n’ Fun®, Good Boy®, Meowee!®, OmegaOne®, Spectracide®, Cutter®, Repel®, Hot Shot®, Rejuvenate®, Black Flag®, Liquid Fence®, Remington®, George Foreman®, Russell Hobbs®, BLACK + DECKER®, PowerXL®, Emeril Lagasse® and Copper Chef®. For more information, visit www.spectrumbrands.com. Spectrum Brands – A Home Essentials Company™.

About Aperture Pet & Life

Aperture is a leading online retailer, manufacturer and distributor of products and solutions in over 50 countries through an integrated platform that includes the industry’s leading online marketplace for saltwater aquarists, best-in-class products for the success of saltwater, freshwater and reptile and amphibian ecosystems and habitats, distribution operations, sales professionals and one of the pet industry’s largest YouTube platforms with over 400,000 subscribers and 110 million views. Through its banner brands Bulk Reef Supply, Neptune Systems, EcoTech Marine, Aquaillumination, Leap Habitats and others, the company provides its customers with the products and resources they need to build thriving ecosystems. For more information, visit www.apetlife.com.

Contact information

Jay Sperandio
Vice President, Marketing
[email protected]

SOURCE: Blende, LLC

View the original press release on newswire.com.