Museum Context, the renowned Edinburgh-based retailer known for its unique and diverse offering, has opened its newest store in Southside Mall, the largest lifestyle shopping mall in the southern district of Hong Kong Island.

The opening marks a significant milestone in the company’s development, bringing its distinctive shopping experience and officially licensed Harry Potter merchandise to a new international shopping destination.

Southside Mall is home to over 100 retail outlets and restaurants, cafes, a cinema and more. The new Museum Context store offers an enchanting range of products including exclusive Harry Potter collectibles, home accessories and gifts that capture the magic and enchantment of the original Museum Context in Edinburgh’s Old Town. This further expansion in Hong Kong is a testament to the brand’s increasing global appeal and its commitment to offering customers high-quality, curated items that celebrate cultural heritage and storytelling.

Andrew McRae, Founder of Museum Context and Global Scot, said: “We are delighted to bring the Museum Context experience to another location in Hong Kong, a city that values ​​both tradition and innovation. Designed to transport visitors to the magical worlds of Harry Potter and beyond, our store at Southside Mall offers a unique blend of history, fantasy and creativity. This expansion represents a significant step in our journey and we look forward to becoming a popular destination for locals and tourists alike.”

Museum Context’s stores are designed to provide a complete shopping experience, with elaborate displays and themed areas that reflect the rich history and artistry of the products. Customers can look forward to a wide range of Harry Potter merchandise, from wands and robes to exclusive collectibles and limited edition items that are sure to delight fans of all ages.

A Southside Mall spokesperson said: “We are thrilled to welcome Museum Context to Southside Mall. It adds another level of vibrancy to our growing mix of cultural and entertainment brands. Their unique blend of Harry Potter merchandise and creativity perfectly complements our vision of creating a dynamic and engaging shopping experience for the community. We believe Museum Context will become a popular destination for our visitors and offer something truly special to our neighborhood.”