With over 30 product lines, Rose Marketing UK offers retailers an extensive and sought-after range of Christmas sweets.
These include a snowman and snowdog range, a selection of mallow pops, candy floss, hot chocolate snow bombs, toppers and stirrers, and a selection box containing a selection of delicious treats such as fluffy fruit flavoured mallows, gummy lollipops and strawberry flavoured candy canes.
New for 2024 is a Harry Potter stamp with jellybeans and all the fans’ favorite characters.
They are presented in a branded display box of 24 x 8g and retail at £1.39.
Other great value treats include bags of Chocolate Sprouts (100g, RRP £2.39) and Slush Puppie Candy Canes (RRP £1.49).
The 2024 collection also includes a new Christmas range from the Candy Castle Crew, including Fizzy Gingerbread Man, Fizzy Christmas Trees and Fizzy Holly Jolly Mix bags.
The holiday treats, some of which are also suitable for a vegan diet, are available in various flavours and in 90g bags.
They are ideal for impulse purchases and have a recommended retail price of just £1.
Rose also offers retailers the Rose Tutti Frutti Rainbow Candy Canes Bucket containing 80 candy canes, priced at £0.40 (RRP) each.
Additionally, Christmas Jelly & Rock Pops, priced at £1.00 RRP per pack, feature popular Christmas characters such as Santa, Penguin and Reindeer.
Finally, Rose has a new Christmas-specific counter display. This freestanding display showcases a selection of 54 pocket money-priced sweets, including 20 Christmas Dippers – a combination of hard candy and sorbet dip in three refreshing flavours, as well as 12 festive Christmas tree lollies and 24 Santa Liquid Pops, with a recommended retail price of £1.25.
Rose also has products to stock up on into the New Year. Hot Chocolate Stirrers 30g, RRP £1.49 and Hot Chocolate Bombs, which enhance the flavour of a popular chocolate drink, are stock items for winter. Available individually 24g, RRP £1.00 or in a 72g pack of three, RRP £3.00.
Steven Watt, CEO of Rose Marketing UK, explained how retailers can capitalise on the Christmas shopping season.
“Christmas brings the biggest increase in sales for confectionery and last year it was the highest selling category with growth of +17.3%. With 97% of households purchasing confectionery and spending an average of £55 per person during the festive period, it is vital for retailers to offer a range of guaranteed festive favourites to really get their tills ringing this Christmas.
“A third of consumers started shopping earlier in 2023 than in previous years, and it is likely that this trend will continue this year.
“Not only does this spread the cost of the event, but it also makes shoppers feel better prepared for what is traditionally a hectic time.
“So clear shelves in October to make room for Christmas candy when shoppers’ preparations come to the fore.
“November is the time of year for many people and the Christmas countdown really begins. In addition to having sufficient stock in October, it is important that these remain available until Christmas to enable last-minute purchases.
“Showcase holiday collections on regular candy shelves and create additional seasonal displays. This makes selection easier and encourages impulse purchases. Gondola ends are another way to increase visibility and boost sales.
“With pressure on the cost of living, many households will be looking to cut costs over the festive period. Sharing boxes, sweets and chocolates can bring back memories and add comfort to festive occasions.
“They are often viewed as more affordable indulgences, so it is imperative to stock a wide range of sweet treats to increase that all-important profit.”
