Partnership shows Prodege’s growing reach in the travel industry
EL SEGUNDO, Calif., Aug. 26, 2024 (GLOBE NEWSWIRE) — Prodègea state-of-the-art consumer marketing and insights platform supported by leading loyalty programs that drive customer success, and AirAsia Rewardsthe loyalty program of the AirAsia Group of Companies, today announced an innovative travel program partnership that will change the airline rewards landscape.
AirAsia members can now earn AirAsia Points through exciting activities such as playing mobile games, taking surveys and accessing exclusive offers from Prodege advertisers. AirAsia members can Play for points and start making money.
Members can now enter a world of fun and rewards when they:
-
Play and earn and access a handpicked collection of addictive and exciting mobile games available on both AppStore and Google Play.
-
Answer & earn shape future products and services by sharing their opinions in interesting surveys supported by Prodege.
Who benefits?
-
Frequent flyers: Earn miles or points by playing mobile games, taking surveys or accessing special offers from our partner advertisers.
-
Airline/Travel Agency Loyalty Programs: Engage with loyal members wisely to get the most out of every interaction, encouraging greater engagement and retention.
-
Prodege customers: Reach a new audience of world travelers who will see your ads and provide valuable insights.
“Our partnership with Prodege marks another exciting chapter in our commitment to provide a wide range of exceptional services and offers to AirAsia members worldwide,” said Nicole Tan, Head of AirAsia Rewards. “This collaboration is designed to further enhance our users’ engagement by introducing fun and interactive ways to earn AirAsia Points. By integrating everyday activities into travel rewards, we are enriching our loyalty program and offering an immersive journey that gives our members even more ways to earn and enjoy rewards.”
“Our partnership with AirAsia Rewards is a great opportunity for Prodege to further expand our engagement with a large audience of loyal travelers,” said Joe DeTuno, Chief Content Officer at Prodege. “We are excited to offer travelers a diverse range of activities that allow them to earn miles or points while interacting with top brands. This partnership underscores our commitment to developing innovative solutions that build customer loyalty and bring advertisers closer to their target audiences.”
Today’s news is based on Prodege’s growing penetration of the global mobile games market after reporting nearly 30% customer growth and 250% higher than industry average mobile game unique purchase rate. The company tripled the number of monthly active users (MAUs) of rewards platforms, forecast a tenfold increase in user acquisition spend by year-end, and continues to grow its sales team with strategic hires in the Asia Pacific and EU regions.
Prodeges engaged consumers worldwide on its rewards platforms, including Swagbucks, MyPoints, Promise, VoucherCause, Ta-da And Ysense have already received over $2.35 billion in rewards for their everyday activities online and offline.
About Prodege
Prodege (pro-dé-gée) is a consumer marketing and insights platform powered by leading loyalty programs that drive customer success. Trusted by leading global brands such as Amazon, Disney, Procter & Gamble, Walmart, Bayer, Sonos, General Mills and many others, Prodege enables marketers to understand, reach and grow their customer base through performance marketing campaigns and customer feedback. Brands can reach customers in a rewarding environment through positive interactions, while loyalty programs provide their most loyal customers with brand-safe offers and earning opportunities that drive greater engagement and enriching experiences. Please visit www.prodege.com to learn more about our solutions.
About AirAsia
Launched in December 2010, AirAsia Rewards was originally a loyalty program for AirAsia. Since then, it has evolved into a travel and lifestyle rewards platform that offers members a variety of ways to earn and redeem points beyond flights. Fully acquired by AirAsia Digital in July 2021, AirAsia Rewards partners with lifestyle, travel and financial services brands to offer a borderless rewards experience across the ASEAN region and beyond. With a mission to make AirAsia Points a universal loyalty currency, it enables its members to easily earn and redeem points for flights (AirAsia and international airlines), hotels, rideshares, lifestyle deals and more. For more information on the AirAsia Rewards program, please visit: www.airasia.com/rewards
CONTACT: Contacts Corporate Inquiries Nicole Zwolinski Senior Director, Marketing [email protected] Media ICR Inc. [email protected]
