LONDON, United Kingdom (14 August 2024) – SQUARE-ENIX^® is a partner of Polaroid^™ and Dr. Martens^™ to the timeless Polaroid Now camera and the classic Dr. Martens 1460 Smooth Leather cherry red boots in the upcoming LIFE IS STRANGE: DOUBLE EXPOSURE video game. LIFE IS STRANGE: DOUBLE EXPOSURE Released on Xbox Series X|S consoles, PlayStation 5^® and PC via Steam and Windows Store on October 29, 2024The game will also be released on Nintendo Switch^™Further information will follow.


Here are details on how each brand is integrated into the gaming experience:

POLAROID
Max Caulfield, professional photographer and investigator of supernatural mysteries, has never lost her love of instant photography. LIFE IS STRANGE: DOUBLE EXPOSUREMax uses the Polaroid Now Generation-2 iType camera to create beautiful, imperfect in-game images in the legendary Polaroid style.


This classic, analogue instant camera also features a Double exposure function that’s integrated into both the game’s Polaroid photography mode and the story! Look for the camera that features prominently in both the game and in real life at https://www.polaroid.com/products/polaroid-now.

DR. MARTENS
In LIFE IS STRANGE: DOUBLE EXPOSUREMax Caulfield wears a pair Dr. Martens 1460 Cherry Red Smooth Leather Boots as she investigates the truth behind the tragic secret at the heart of the game’s story.

Max is equally at home taking photos in abandoned buildings as she is exploring the Caledon College campus looking for clues. Her choice of boots is a natural extension of her style and character.

Max will feature different colors of the 1460 boots in the alternate outfit packs. A variety of stylish outfits and cosplay outfits are available in all three editions of the game.



LIFE IS STRANGE: DOUBLE EXPOSURE
Max Caulfield, house photographer at the prestigious Caledon University, finds her new best friend Safi dead in the snow. Murdered. To save her, Max tries to turn back time – an ability she hasn’t used in years… Instead, Max opens the way to a parallel timeline where Safi is still alive and still in danger! Max realizes that the killer will soon strike again – in both versions of reality. Only Max can switch between the two parallel timelines to solve and prevent the same murder.



LIFE IS STRANGE: DOUBLE EXPOSURE will be available in three editions: Standard, Deluxe and Ultimate. For detailed information on each edition, visit lifeisstrange.com.

Players can pre-order the LIFE IS STRANGE: DOUBLE EXPOSURE Ultimate Edition now to get early access to Chapters 1 and 2, starting on 15 October 2024, two weeks before the release of the full game.



Read more about the Life is strange Website: https://lifeisstrange.square-enix-games.com

Pre-order LIFE IS STRANGE: DOUBLE EXPOSURE: https://lifeisstrange.square-enix-games.com/en-us/games/life-is-strange-double-exposure/buy

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About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s introduction of the Polaroid Land camera in 1947, which marked the beginning of instant photography, and the subsequent launch of the groundbreaking Polaroid SX-70 camera in 1972, along with many more cameras, cemented Polaroid’s status as a technological pioneer and cultural phenomenon during its heyday. However, by the turn of the century, the company was faced with new realities related to the rapid rise of digital technology and ceased production of instant film in 2008. This was short-lived, however; a dedicated group of instant film enthusiasts saved the last Polaroid factory in the Netherlands under the name “The Impossible Project”, paving the way for the eventual rebirth of the original “Polaroid” brand in the years that followed.


Today, Polaroid strives to unlock the beauty in everyday life with instant photography tools that enable creatives everywhere to capture meaningful moments. With recent launches such as the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company we’ve known and loved for over 80 years is once again rooted in the spirit of analog innovation for the modern age.
For more information about Polaroid, visit www.polaroid.com.



About Dr. Martens
The first pair of Dr. Martens boots rolled off the production line on April 1, 1960. With its signature yellow stitching, grooved sole and heel loop, it was a working man’s boot, initially worn by postmen and policemen; comfortable, durable and lightweight compared to its competitors of the time. Throughout Dr. Martens’ history, the brand has been adopted and infiltrated by a wide variety of individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DMs.
The simple silhouette allows each pair to be customised. On a practical level, their renowned durability and comfort make them the ideal footwear for the world of concerts and street fashion. On an emotional level, they are a sign of attitude and empowerment. The Northamptonshire factory where it all began still exists today in the village of Wollaston. A special range of ‘Made in England’ products are manufactured here by a small, close-knit team of people trained in traditional shoemaking, following a process that hasn’t changed since our first pair six decades ago.
For more information, visit http://www.drmartens.com.



About Square Enix External Studios
Square Enix External Studios is a London-based development and publishing group that works with the best development studios around the world to establish new intellectual properties and develop new franchises under the umbrella of Square Enix Holdings. Square Enix External Studios has been responsible for several games, including the Just cause® and Life is strange® series, Outriders®, as well as titles such as Batman: Arkham Asylum® and Sleeping dogs®.

About Square Enix, Inc.
Square Enix, Inc., as part of the Square Enix family of companies, develops, publishes, distributes, and licenses SQUARE ENIX® and TAITO® branded entertainment content throughout the Americas. The Square Enix family of companies owns a valuable portfolio of intellectual properties, including: FINAL FANTASY™, which has sold over 185 million units worldwide; DRAGON QUEST®, which has sold over 88 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.


For more information about Square Enix, Inc., visit https://square-enix-games.com.
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