Sherri Haug, owner of Gossamer Wings, shares her journey with Bizcast Greater La Crosse.

From her legal career, Haug moved on to pursuing her creative passion, which eventually turned to jewelry making and aromatherapy.

Bizcast appears Friday mornings and can be listened to online here or by subscribing to Bizcast Greater La Crosse wherever you get podcasts.

Haug talks about the evolution of her business, from craft shows to opening a bead shop to a retail store at the Collective on Main Street in downtown La Crosse.

Haug also describes her unique custom fragrance blending service and the different experiences she offers in her studio.

Tune in to learn more about her creative process, the patenting of her Easy Bracelet tool, and her passion for helping people create personalized fragrances.

00:00 Introduction to BizCast and guest Sherri Haug
00:20 Sherri’s journey from law to jewelry making
02:47 Building a successful jewelry business
05:28 Transition to aromatherapy and impact of COVID
06:50 Opening a retail store and joining the collective
09:06 Individual perfume blending experience
21:45 The art of perfume blending
22:44 Creating individual fragrances
24:00 Sales and marketing of perfumes
25:06 Inspiration behind unique fragrances
28:24 The popularity of milkweed fragrance
32:18 The Easy Bracelet Patent
36:43 Future plans for Gossamer Wings
38:41 The emotional connection of scents