• McAfee® Deepfake Detector alerts users within seconds when it detects AI-generated audio in a video, helping consumers distinguish real from fake video.

• Designed with privacy in mind, McAfee’s powerful AI technology equips consumers with advanced AI detection with a 96% accuracy rate to counter the rise of AI-generated scams, deepfakes, and misinformation.

• Now available exclusively on select Lenovo AI PCs, McAfee Deepfake Detector leverages the Neural Processing Unit (NPU) to deliver increased performance while protecting privacy by processing video data on-device.

SAN JOSE, Calif., August 21, 2024–(BUSINESS WIRE)–McAfee, a global leader in online protection, today announced the launch of McAfee® Deepfake Detector, the latest addition to the company’s AI-powered product suite. With AI-generated videos, known as deepfakes, flooding the internet and circulating on social media, we now live in a world where what we see and hear is no longer credible. To combat the rise of AI fraud and misinformation, McAfee is partnering with Lenovo to bring powerful AI-based deepfake detection capabilities to customers who purchase select Lenovo AI PCs starting today. To educate consumers, McAfee is also launching the Smart AI Hub with resources and interactive elements to raise awareness about deepfakes and AI-driven fraud.

The advent of AI has changed the game for cybercriminals, who are developing increasingly convincing, personalized, AI-generated scams at scale. The impact of a deepfake scam can be life-changing, with victims reporting losses ranging from $250 to over half a million dollars.¹ While not all AI content is created with malicious intent, the ability to detect whether a video is real or fake helps consumers make smart and informed decisions.

“Knowledge is power, and that’s never been more true than in the AI-driven world we live in today,” said Roma Majumder, senior vice president of product at McAfee. “You no longer have to wonder if that Warren Buffet investment scheme is legitimate, if Taylor Swift really wants to give away cookware to fans, or if those words were actually said by a politician. The answers are available to you automatically and within seconds with McAfee Deepfake Detector.”

“At McAfee, we are inspired by the transformative potential of AI and want to shape a future where AI is used for good. By working with Lenovo, we can deliver the most effective, automated, AI-powered deepfake detection and give people a powerful digital guard on their PCs. Together, we can use AI in new and revolutionary ways and provide individuals with the most advanced deepfake detection so they can safely and confidently navigate the evolving online world.”

“The collaboration between Lenovo and McAfee combines the unique expertise of two global leaders to deliver innovative solutions that give consumers more confidence in the content they view online,” said Igor Bergman, vice president of Lenovo Cloud and Software, Intelligent Devices Group. “Data shows that nearly two-thirds of people (64%) are more concerned about deepfakes today than they were a year ago.²“Lenovo’s expertise as a leading provider of end-to-end technology solutions and McAfee’s experience in AI-powered online protection complement each other perfectly, optimizing hardware and software capabilities for the benefit of the consumer.”

Improved performance with data protection

With McAfee® Deepfake Detector, now available exclusively on select Lenovo AI PCs, consumers who opt in will be notified within seconds when AI-altered audio is detected in videos, without having to rely on tedious manual video uploads. Trained on nearly 200,000 samples and leveraging the power of select Lenovo AI PCs equipped with an NPU, McAfee’s AI detection models perform the entire identification process—called inference—directly on the PC, maximizing on-device processing to keep private user data out of the cloud. McAfee does not collect or record a user’s audio in any way, and the user is always in control and can turn audio detection on or off as desired.

By leveraging the NPU and performing analytics on-device, McAfee provides comprehensive data protection, increases processing speed compared to cloud-based usage, and improves battery life. These advancements significantly improve the consumer experience by enabling users to make informed decisions about the content they watch and protecting them from cybercriminals who manipulate video audio without impacting the speed of their PC. This ensures that users can use their PC as usual – whether gaming, browsing, or watching videos – while McAfee Deepfake Detector works quietly in the background, protecting users from deception and alerting them to potential scams without impacting performance.

Availability and prices

McAfee® Deepfake Detector is available for English language detection in select new Lenovo AI PCs³will be available to order starting August 21, 2024 on Lenovo.com and select local retailers in the US, UK, and Australia.

Lenovo AI PC customers get a free 30-day trial of McAfee Deepfake Detector. In the US, pricing starts at $9.99 for the first year.

McAfee Smart AI™ Hub

The McAfee Smart AI™ Hub at McAfee.ai is the online destination for the latest information and educational content on AI and cybersecurity, with a focus on deepfakes and AI-powered scams. The Hub also enables consumers to participate in the fight against scams by submitting suspicious videos to McAfee’s advanced AI-powered deepfake detection technology for analysis. The insights and trends identified through this analysis are used to further educate the public, enrich societal understanding and awareness of deepfakes and other artificially generated content, and improve everyone’s ability to navigate and stay safe in a digital world increasingly shaped by artificial intelligence.

About McAfee

McAfee Corp. is a global leader in consumer online protection. With a focus on protecting people, not just devices, McAfee consumer solutions adapt to the needs of users in an always-online world, enabling them to live safer lives through integrated, intuitive solutions that protect their families, communities and businesses with the right security at the right time. For more information, visit https://www.mcafee.com/.

About Lenovo

Lenovo is a $57 billion global technology company, ranked 248th on the Fortune Global 500, serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for everyone, Lenovo has built its success as the world’s largest PC company with a comprehensive portfolio of AI-enabled, AI-ready and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (servers, storage, edge, high performance computing and software-defined infrastructure), software, solutions and services. Lenovo’s continuous investment in world-changing innovations is creating a fairer, more trusted and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong Stock Exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). For more information, visit https://www.lenovo.com and read the latest news on our StoryHub.

¹ https://www.nytimes.com/interactive/2024/08/14/technology/elon-musk-ai-deepfake-scam.html

² McAfee conducted a study in several countries in January and February of this year to find out how artificial intelligence and technology are changing the future. The study was conducted by MSI-ACI with over 1,000 consumers each in the following countries: US, UK, France, Germany, Australia, India, Japan.

³ Lenovo is a trademark of Lenovo.

View original version on businesswire.com: https://www.businesswire.com/news/home/20240820483013/en/

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