Oklahoma State announced last week that it plans to use QR codes on helmets this season to give fans the opportunity to contribute to the team’s overall name, image and likeness fund, but LSU head coach Brian Kelly disagrees with the innovation.

By Ryan Aber from The OklahomanKelly told reporters during an SEC conference call that Oklahoma State’s idea of ​​using QR codes “just doesn’t feel collegial to me.”

Kelly said he understands that NIL rules remain in place, but believes that NIL-related matters should be kept separate from normal gameplay.

“We can keep NIL off the field,” Kelly said. “I think we can create the things that we need here at LSU regardless of the game day atmosphere, the college feel that you have. That’s just my personal feeling, sticking a QR code on your helmet just doesn’t feel collegiate to me. As much as we can keep this game going, if the band and the college kids are playing it, (we should do that). I get it, right? NIL is here to stay and that’s great, but I think we can separate ourselves from that and still work on NIL at the end of the game.”

Oklahoma State hopes that the introduction of QR codes for the general NIL fund can benefit players who do not enjoy multiple lucrative contracts like some of their peers.

“This is a revolutionary step forward in putting Oklahoma State football ahead of the game,” said head coach Mike Gundy when the QR codes were announced. “It gives fans around the world a chance to make a real impact when it comes to supporting the NIL’s efforts for Cowboy football. I’m very excited about this opportunity for our players.”

Despite Kelly’s complaint, Oklahoma State’s move shows that the university is adapting to the constant changes in college sports. If the players benefit, there’s little to complain about for Kelly or other coaches.