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JAG launches epic new spring collection with lots of linen basics and pastel colors


JAG launches epic new spring collection with lots of linen basics and pastel colors

There is a certain look that Australian women are loving this year and it predominantly consists of vests and linen.

All of our favorite brands have released collections including some variation of this, but JAG’s latest lookbook really blew me away.

Titled “Insieme Fuori,” which translates to “Outside Together,” JAG’s Spring-Summer 2024 collection is a vibrant celebration of warmer weather.

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Inspired by the joy of spending time outdoors with loved ones, the collection features pastel colors, bold prints and comfortable, easy-to-wear pieces that are perfect for any sunny occasion.

From breezy cocktail hours on the veranda to barefoot dancing on the grass, JAG’s SS24 collection has something for everyone.

The first part of the collection includes over 30 products including dresses, tops, bottoms and sets, all designed to help you make the most of the warmer months.

JAG's latest collection is strongly focused on spring.JAG's latest collection is strongly focused on spring.
JAG’s latest collection is strongly focused on spring. Credit: HUNT
The linen vest is on everyone’s lips.The linen vest is on everyone’s lips.
The linen vest is on everyone’s lips. Credit: HUNT

One of the highlights of the collection is the new postcard print, hand-painted exclusively for JAG by the brand’s in-house print designer.

Inspired by a European summer, the postcard print features bright colors and Italian beach elements.

Available in many different styles, including dresses and pajama sets, the postcard print is perfect for adding a touch of fun and elegance to your wardrobe.

Navy blue stripes are very trendy.Navy blue stripes are very trendy.
Navy blue stripes are very trendy. Credit: HUNT

Another outstanding piece in the collection are the signature models made from 100% linen with contrast stitching.

Ranging from a dress to a shorts set, these versatile pieces are both comfortable and stylish, making them ideal for transitioning from the beach to the bar.

Whether you’re planning a summer vacation or simply looking to refresh your wardrobe for the warmer months, JAG’s Spring Summer 2024 collection has something for everyone and is incredibly on-trend for spring.

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