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How Epic Universe uses immersive technology to make its rides stand out


How Epic Universe uses immersive technology to make its rides stand out

Editor’s note: This story is available because of a content partnership between WFTV and the Orlando Business Journal.

Jeff Polk, executive vice president and general manager of Epic Universe at Universal Orlando Resort, recently revealed details about the technology that is partly responsible for bringing the future theme park to life.

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He gave a sneak peek while commenting on previously released fly-around videos of Epic Universe at the International Drive Resort Area Chamber of Commerce luncheon on August 8 at Loew’s Sapphire Falls Resort. The theme park, scheduled to open in 2025, is expected to bring a flood of business to hotels, restaurants and venues in that part of town.

Immersive set design – a rapidly evolving discipline at Universal Creative, Polk said – is critical to the success of The Wizarding World of Harry Potter – Ministry of Magic, he said. At the entrance to the Harry Potter-themed land, “you step into a chimney, travel through time and space and arrive in London. I’ve walked through it many times, and I have to tell you: This is something you won’t believe until you see it with your own eyes.”

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Click here to read the full story on the Orlando Business Journal website.

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