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Harris campaign reserves $370 million for ads after Labor Day, including campaign in swing states


Harris campaign reserves 0 million for ads after Labor Day, including campaign in swing states

WASHINGTON (AP) — Vice President Kamala Harris’ campaign says it plans to spend $370 million on advertising between Labor Day and Election Day.

In a memo Saturday, the Harris-Walz campaign said the fall campaign will include $170 million in television reservations running for nine weeks in swing states starting Sept. 3. It also plans to make more than $200 million in digital reservations on platforms such as Hulu, Roku and YouTube.

This does not include spending on advertising in social media or search engines.

According to data from media monitoring firm AdImpact, former President Donald Trump’s campaign has reserved advertising time after Labor Day in only two states, the battleground states of Pennsylvania and Georgia.

Quentin Fulks and Rob Flaherty, deputy campaign managers for the Democratic candidates, said in their memo that the television spots they reserved included spots around high-rating moments such as major sporting events and season premieres.

This included day reservations on Fox News Channel, where the campaign believes it can reach an audience of conservative independents who supported former Republican presidential candidate Nikki Haley over Trump in the Republican presidential primary.

Ad reservations allow candidates and campaigns to lock in their prices before they increase as the date approaches.

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