The Caribbean destination Grenada saw a significant increase in visitor numbers in the first half of 2024. According to the Grenada Tourism Authority, visitor numbers increased by 20% in the first two quarters of the year compared to 2019 and by 18% compared to 2023.
In July 2024 alone, the destination saw a 10% increase in visitors over 2019 and 5% over 2023. Travel analytics firm ForwardKeys conducted an analysis of the impact of Hurricane Beryl, which included a focus on the destination’s rapid recovery.
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“The market has shown impressive resilience and has quickly returned to normal booking levels,” the organization noted.
Following the hurricane, tourism authorities worked to reassure travelers that, despite the need for relief efforts in some areas, mainland Grenada remained open and ready to welcome visitors. These strategic efforts were critical to the impressive visitor numbers.
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“We are delighted to see such positive growth in our visitor numbers during this period, which speaks volumes about Grenada’s continued attractiveness and the hard work of our tourism stakeholders,” said Petra Roach, CEO of the Grenada Tourism Authority. “Our strategic efforts to maintain and grow our market share have been multi-faceted. The dedicated and collaborative efforts of our entire tourism sector have truly paid off, and we are optimistic that we can continue this momentum for the remainder of 2024 and beyond.”
Editor’s Note: This article was created by AI and is based on a press release from the Grenada Tourism Authority. It has been fact-checked and verified by a TravelAge West editor.
