Dove and Edelman’s creative team are turning the concept of “ageism” on its head in this new campaign as the brand approaches the 67th anniversary of its iconic Beauty Bar. The “Beauty Never Gets Old” campaign combines purpose and product in a creative that cheekily challenges the misguided perception of the Beauty Bar as a “product for your grandmother.”
Directed by Reed Morano through production company Caviar, this heroic film features ten powerful women who have used beauty products throughout their lives and celebrate the essence of immortal beauty as they age.
Credits
customer Unilever brand Dove agency Edelman Judy John, global chief creative officer; Andrew Simon, global creative director; Megan Skelly, EVP, executive creative director; Spike Logan, VP, creative director; Cassandra Shuber, Daniela Marino, deputy creative directors; Kim Jose, EVP, group executive producer; Kate Forlenza, SVP, executive producer; Samantha Waite, producer; Lauren Rosas, VP, director of strategy; Emily Greener, SVP, director of strategy; Melle Hock, chief strategy officer. Production company Caviar Reed Morano, Director; Ellie Hemsley, Photographer; Sean Bobbitt, DP; Tova Dann, Nisha Mullea, Executive Producers; Cat Craven Griffiths, Production Manager; Jude Vermeulen, Producer; Sachin Chande, Production Manager; Richard Graysmark, First Assistant; Alexa Daly, Jenny Wells, Production Designer; Suzanne Cave, Costume Designer; Poppy France, Hair & Makeup Artist. editorial Cosmo Street Mark Potter, Lauren Piche, editors; Mikel Monleon, flame artist; Maura Woodward, executive producer; Anne Lai, production manager; Will Hosida, closing producer. Color Company 3 Tim Masick, colorist; Dana Villarreal, executive producer; Matt Smith, producer. occupation Real People Casting Lizzie Knowles, Casting Producer. Music Big Sync Music Breanna McFarlane, music director; Won Cha, music coordinator. Media companies Share thoughts Influencer Apparently
Monday, August 19, 2024
Coconut spirits maker Malibu white rum and five-time Olympic medalist and diving champion Tom Daley have teamed up on a campaign to raise awareness of the dangers of drinking alcohol in/around the water – a first in this category. Created in collaboration with global creative agency Wieden+Kennedy London, the ‘Don’t Drink and Dive’ campaign aims to bring the issue to the forefront to ensure fun stays safe this summer and beyond.
Malibu is launching the campaign in partnership with the Royal Life Saving Society UK (RLSS UK), the UK’s leading water education and healthcare charity, which reports that one in four drownings are caused by alcohol.
In this heroic public service film, the newly retired Daley wears custom-knitted swim trunks and includes lyrics from the Piña Colada song “If you like the feel of the ocean, and the taste of champagne” to highlight the dangers of drinking and swimming.
Jenny Brough directed and directed the photography for the campaign via WracK, W+K London’s in-house production studio.
Printed with the message “Don’t Drink and Dive”, the knitwear Daley wore during the campaign is also available exclusively as a limited edition capsule collection from his own brand, Made With Love, with all proceeds from each purchase being donated to RLSS UK.
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