Day One Agency continues to invest in its youth culture expertise.

Building on the ongoing partnership with Casey Lewis and her popular youth culture newsletter “After school”, the agency announces that Casey is joining Day One in a youth insights advisory role. As part of this partnership, the agency will develop and produce her debut podcast, “After School with Casey Lewis,” premiering August 14.

Day One Agency’s previous work with Casey includes “Back to school with After School” Trend report and co-moderator of the first Day One Ask Generation Z for dinner in NYCAs part of this formal partnership, Casey will become an advisor to Day One’s Youth Insights team, working closely with the agency’s clients looking to reach the next generation of consumers.

Few are as deeply rooted in the internet trend cycles as Lewis, whose decades-long dedication to understanding and analyzing youth culture and teen behavior makes her a unique expert in the field. Her podcast will tap into the voices at the center of the fast-moving (sometimes fleeting) trend cycle, as well as the marketers who build brands beneath them, to decipher what something means and what it doesn’t, to reveal what’s coming. It will be the perfect complement to our own Internet Culture Podcast. Day One FMin which the agency will interview emerging voices such as Delia Cai and Adam Faze.