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Bruce Lee plays a custom avatar in the game “Project Kyzen”


Bruce Lee plays a custom avatar in the game “Project Kyzen”

The highly anticipated video game Project Kyzen will pay homage to Bruce Lee when it launches next week. Developed in partnership with media company Impact Theory, the open-world title allows players to control avatars as they explore and fight in various “mini battle arenas.”

While the premise of the game is vague, Project Kyzen is underlined by the concept that “everything is code and code can be reprogrammed”. The players themselves design the worlds that make up the game.

Bruce Lee will be one of the playable avatars in the game as part of a partnership with the Bruce Lee Family Company, which manages the late martial artist’s effigy and estate.

In addition to the custom avatar, a young version of Lee, there are a variety of skins and accessories that can be purchased or unlocked to further customize the digital character.

“Bruce Lee’s Tao of Jeet Kune Do changed my life when I was young and set me on the path to developing the mindset that has helped me achieve tremendous success,” said Tom Bilyeu, CEO of Impact Theory. “Integrating Bruce’s timeless wisdom and iconic personality into Project Kyzen is a dream come true. He has inspired our mission to empower gamers worldwide, and we are beyond thrilled to bring Bruce Lee into the game. It gives players the opportunity to embody his greatness and engage with his teachings in a dynamic and immersive way.”

Project Kyzen starts on August 22nd as a beta version.

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