Deadline’s “Crew Call” continues to shine the spotlight on the social media revolutionaries influencing the film and television industries, featuring Gen-Z mom-vlogger turned absurdist online talk show host Bobbi Althoff.

Similar to our previous social media guests – actor/comedian Adam Rose and teen K-drama series Alan’s Universe Architect and star Alan Chikin Chow – Althoff is making her way into the entertainment industry, running her own growing empire of brand endorsements and more at a time when the film and television world is shrinking and confusion reigns over what consumers want.

For Althoff, presenter and creator of The really good podcast, Pop culture is still all the rage for many; it’s just a matter of how you use it. Her dry talk show style, off-the-cuff hosting styling and fearless demeanor in calling guests out on their mistakes have earned her 13 million followers on social media and she regularly tops the podcast charts, while her interview clips with the likes of Drake, Bobby Flay, Scarlett Johansson, Shaquille O’Neal, Mark Cuban, Michael Cera, Rainn Wilson and SZA have garnered over 1 billion views and over 250 million likes. When it comes to Althoff, remember Between two ferns Zach Galifianakis meets Dick Cavett.

During her interview with drake When Althoff became known last year – in bed (a seat she had obtained on her own), rumors began to circulate that Althoff was a “Nepo baby” or a puppet of the industry.

Hardly. Althoff did it her way, secured her own guests and, above all, remained her own boss. She shares with us a list of her career and life goals – most of which she has already achieved.

She tells Deadline’s Crew Call: “I signed with the studio that bought my commercial space. I’m still in charge of everything. I still decide everything. No one in the room is going to interrupt me. In that moment, it’s just me and my guest that count, no one is going to tell us to cut.”

“I always wanted to keep it to myself because it’s the most natural thing and I get the best interviews when I just sit in one place and talk to a guest for two hours.”

The fruits of a social media sensation remain branding, and Althoff was part of a clever, gimmicky campaign to relaunch L’Oréal’s CeraVe beauty line: During her interview with Cera earlier this year, she referred to him as the skincare brand’s founder. The gag, which doubled as a serious advertising ploy, led to the ultimate Super Bowl commercial starring Cera.

Althoff is press-shy to varying degrees, and that’s because of her newfound success. We did some reading and learned all sorts of fun facts: She never did theater in high school, but did track and field. She doesn’t eat pizza. She doesn’t go to the movies (movie executives are afraid of losing Gen-Z and Millennial audiences—don’t let that give you sleepless nights, Althoff’s toddlers love movies). And she hasn’t watched movies. The bear (although they did watch a few episodes of Married at first sight). Above all, Althoff is not a Swiftie.

While she has a vision to expand her brand and hopefully become an actress in the near future, in case her 15 minutes of fame ever end, she has a plan B to never stop.

“I just wanted to be successful,” says Althoff. “I was never satisfied with doing nothing. Just being a married housewife with nothing … I always wanted more than that.”

“If that doesn’t work and I become irrelevant, then you can catch me in my classes at USC.”

Click above to listen to the full interview, or listen and subscribe on Spotify, iHeart or Apple Podcasts.