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To educate Malaysian motorcyclists on the importance of motorcycle maintenance and road safety, Berjaya Sompo Insurance Berhad (“Berjaya Sompo”), in partnership with iMotorbike, has launched “The Good Riders: MotoCheck” campaign. The aim of this initiative is to increase motorcyclists’ safety on the road and highlight the importance of regular maintenance.
In 2023, the Malaysian Ministry of Transport (JPJ) recorded 6,344 road deaths, of which approximately 63% involved motorcycles. In response to these alarming statistics, Berjaya Sompo launched The Good Riders: MotoCheck campaign to combat the alarming number of fatal motorcycle accidents through education, while highlighting the crucial role of motorcycle maintenance.
The Good Riders is an initiative that reaffirms Berjaya Sompo’s commitment to road safety for all by highlighting the importance of safe riding practices among motorcycle riders in Malaysia. It is also part of The Good Policy, Berjaya Sompo’s environmental, social and governance (ESG) initiative that has organically evolved from a foundational ESG commitment to a dynamic catalyst for change, serving as an inspiring call to action that resonates deeply with individuals and organisations alike, igniting a collective passion and urgency to make a meaningful contribution to a more sustainable, equitable and better Malaysia.
“We believe that through Berjaya Sompo’s ‘The Good Riders: MotoCheck’ campaign, we can educate motorcyclists about the importance of regular motorcycle maintenance and safe riding practices and ultimately reduce the number of road accidents involving motorcycles,” said Tan Sek Kee, CEO of Berjaya Sompo.
Ms. Sharmeen Looi, Chief Marketing Officer of iMotorbike, added: “Our partnership with Berjaya Sompo for The Good Riders: MotoCheck campaign reflects our shared commitment to improving road safety. By providing inspections and oil changes for our customers’ motorcycles, motorcyclists can keep their motorcycle in top condition while ensuring safety. We want to make sure everyone understands how important regular maintenance is for the safety of all road users.”
Campaign details:
Registration period: July 1 to July 31, 2024
Redemption period: August 1 – October 31, 2024, 9:00 a.m. – 10:00 a.m., Monday – Sunday (excluding public holidays)
How to sign up:
- Download the MySOMPO app and register. Fill out the registration form via the app.
- Redemption Location: iMotorbike HQ, Glenmarie
- Redemption amount: RM50 (only for engine oil change and bike maintenance, additional costs are to be borne by the customer)
- Exclusively for only 250 customers, first come, first served
Examination: Participants must present their ID card and driving license, registered vehicle number (as per the submitted form) and official email of Berjaya Sompo.
For more information about The Good Riders: MotoCheck campaign, visit https://www.berjayasompo.com.my/good-riders-kempen-motocheck.
If you have any questions or need further information, please contact:
Samantha Onn, Managing Director
PR and Communication
Berjaya Sompo Insurance Berhad
Phone: +6018 – 272 7221
Email: [email protected]
Release ID: 89138129
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