AUGUSTA, Ga. (WRDW/WAGT) – Online shopping is convenient, sometimes cheaper and offers more options.

Since buyers cannot actually touch or hold the products, we often rely on other customers’ reviews before making our purchasing decisions.

Of course, there are so many fake reviews that you don’t know what to believe.

Fortunately, there is a solution with “Fakespot”.

This handy browser extension acts as your personal review detective, analyzing reviews on Amazon and other retailers to identify those that are likely to be fake.

Fakespot uses sophisticated algorithms to assess the authenticity of reviews.

It examines various factors such as language patterns, reviewer behavior, and the overall distribution of reviews. In this way, each product is assigned a grade (from A to F) that reflects the trustworthiness of the reviews.

Getting started with Fakespot is easy.

Simply install the extension in your preferred browser and it will work in the background.

As you browse the products, Fakespot’s testimonial will appear, giving you an instant overview of the review landscape.

Benefits of using Fakespot

• Time saving: With Fakespot, you no longer have to go through the reviews manually, saving you time and effort.
• Make informed decisions: By identifying fake reviews, Fakespot enables you to make informed purchasing decisions based on real feedback.
• Avoid fraud: Fakespot helps you avoid products with inflated ratings and thus reduces the risk of becoming a victim of fraud.

In a world where online reviews can easily be manipulated, Fakespot is an invaluable tool for any savvy shopper.

By using this extension, you can shop with confidence knowing that your decisions are based on trustworthy information.

There are two Fakespot smartphone apps – Fakespot and Fakespot Light.

Fakespot is a separate browser that you use instead of Chrome, Firefox or Safari.

With Fakespot Light, you have to provide the app with a list of products, which then analyzes the reviews.

We find it much easier and faster to use Fakespot on a computer.

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