Because of my job as a beauty writer, I am constantly scouring store shelves, both virtual and in real life, for new products. Recently, while browsing the “New Releases” section on Amazon, I noticed a highly rated foundation from Elf, a brand that is InStyle Editors, celebrities, and myself. I was impressed with the formulas, especially given the brand’s incredibly affordable prices, so I decided to give this foundation a try.

Elf’s Soft Glam Satin Foundation is no different: The complexion perfector costs—wait for it—$8. Considering I spent twice that much on a mediocre smoothie this morning, I’m definitely adding this product to my cart. It’ll last me much longer—and, if my experience is anything to go by—will earn me compliments on my skin for weeks to come.

Elf Soft Glamor Satin Foundation

Elf Soft Glam Satin Foundation is a medium coverage smoothing foundation with a velvety, skin-like finish. It also boasts impressive longevity, staying fresh all day long and non-cakey without settling into fine lines. Available in 35 shades, the lightweight, non-comedogenic formula is ideal for all skin types, including dry, acne-prone and mature skin.

Think of it as the Goldilocks of foundations, as the coverage falls somewhere between full-coverage and barely there, making it ideal for makeup minimalists and maximalists alike—or really anyone who wants smooth, glowing skin.

More than 3,000 Amazon shoppers have purchased Elf’s $8 foundation in the last month alone. One 66-year-old reviewer swore it beats more expensive foundations, claiming it “brightens her face” and reduces dullness without accentuating fine lines. Another fan who has worked in the beauty industry for years also praised the quality of the formula, calling it “as good as (foundations from) expensive brands,” while a 74-year-old said it “smooths out” her wrinkles. Finally, another reviewer who wore the foundation outside on a “hot day” confirmed that its “smooth, satin finish” remained flawless even after hours of wear and showed no signs of “running or peeling.”

As Elf’s $8 foundation – and my overpriced breakfast – prove, AreThere are actually exceptions to the old adage, “You get what you pay for.” Read more formulas popular with buyers below.

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