More than 250 licensed growers, retailers and media partners attended Sun World International’s Mid- to Late-Season Table Grape Field Day on August 22 at the Innovation Center in Wasco, California. The annual event brought together licensed growers, marketers, importers, retailers and media partners from around the world to see firsthand how Sun World is bringing innovative new table grape varieties to market.

“Sun World’s Field Day was a milestone in the company’s history as we launched the Epic Crisp® and Applause™ brands. It was a privilege to showcase these brands to over 250 of our partners from around the world. We are excited to see these brands gain traction in the coming years as production volumes increase around the world,” said Jennifer Sanchez, Vice President of Marketing at Sun World.

Sun World provided a behind-the-scenes look at their commercial, semi-commercial and development grape varieties in commercial vineyards as well as their test block at the Center for Innovation. Sun World’s partners saw work being done to develop and launch consumer-inspired and grower-friendly table grape varieties, such as Sun World’s newest brands, EPIC CRISP® and APPLAUSE™. These new brands enable producers, marketers and retailers to increase sales by providing retailers and consumers with a high-quality, delicious and consistent eating experience.

“It was an honour to be among the first audience to see the Epic Crisp and Applause brands at Sun World’s Field Day. There are exciting developments taking place in the table grape space and we look forward to seeing what comes next,” said Mecia Petersen, CEO of the South African Table Grape Industry.

Field Day allowed licensed growers and marketers to see mid- to late-ripening varieties in an environment similar to that of their vineyards, helping them make more informed decisions about their future plantings. Sun World also brought together agtech and industry partners who shared their special offerings with attendees.

In addition to learning about innovative varieties, attendees also had the unique opportunity to witness the future of agriculture by watching Tortuga’s state-of-the-art automated robots harvest grapes in Sun World’s fields – a once-in-a-lifetime experience for many.

Elena Hernandez, Director of Global Marketing Insights at Sun World, reported on the early success of the Autumncrisp® global launch and retail partnerships. “We know and love Autumncrisp grapes, and now it’s time for consumers to get to know and enjoy them,” said Kyle Hackett, President of Dayka & Hackett. “Sun World’s Autumncrisp grape marketing campaign demonstrated how strong grower partnerships and a well-executed retail strategy can take an exceptional product from the vineyard to the forefront of consumer demand.”

For more information:
Jennifer Sanchez
Sun World International, LLC
E-mail: (email protected)
www.sun-world.com