Sun World reports on the launch of new brands and the success of AUTUMNCRISP^®with global partners

WASCO, California — More than 250 licensed growers, retailers and media partners attended Sun World International’s Mid- to Late-Season Table Grape Field Day on August 22 at the Innovation Center in Wasco, California. The annual event brought together licensed growers, marketers, importers, retailers and media partners from around the world to see firsthand how Sun World is bringing innovative new table grape varieties to market.

“Sun World’s Field Day was a milestone in the company’s history when we introduced the EPIC CRISP^® and applause^™ brands. It was a privilege to introduce these brands to over 250 of our partners from around the world,” said Jen Sanchez, Vice President of Marketing at Sun World. “We are excited to see these brands gain traction in the coming years as production volumes increase worldwide.”

Sun World provided a behind-the-scenes look at their commercial, semi-commercial and pipeline grape varieties in commercial vineyards as well as their test block at the Center for Innovation. Sun World’s partners saw work being done to develop and launch consumer-inspired and grower-friendly table grape varieties, such as Sun World’s newest brands EPIC CRISP.^® and applause^™These new brands enable producers, marketers and retailers to increase their sales by providing retailers and consumers with a high-quality, delicious and consistent eating experience.

“It was an honour to be part of the first audience to see the EPIC CRISP^® and applause^™ “We looked at branding at the Sun World Field Day,” said Mecia Petersen, Market Development and Communications Manager at the South Africa Table Grape Industry. “There are exciting developments taking place in the table grape space and we look forward to seeing what comes next.”

Field Day allowed licensed growers and marketers to see mid- to late-ripening varieties in an environment similar to that of their vineyards, helping them make more informed decisions about their future plantings. Sun World also brought together agtech and industry partners who shared their special offerings with attendees.

In addition to learning about innovative varieties, participants also had the unique opportunity to witness the future of agriculture by letting Tortuga’s state-of-the-art automated robots harvest grapes in Sun World’s fields – a first for many.

Elena Hernandez, Director of Global Marketing Insights at Sun World, reported on the early success of the global AUTUMNCRISP^® Marketing launch and retail partnerships. Hernandez also gave a sneak peek of retail partnerships this fall. This collaboration between Sun World, growers, marketers and retailers is critical to increasing consumer awareness of AUTUMNCRISP.^®.

“We know and love AUTUMNCRISP^® grapes, and now it’s time for consumers to get to know and enjoy them by name,” said Kyle Hackett, President of Dayka & Hackett. “Sun World’s AUTUMNCRISP^® The grape marketing campaign demonstrated how strong partnerships between growers and a well-executed retail strategy can take an exceptional product from the vineyard to the forefront of consumer demand.”

Learn more about APPLAUSE’s unique brand characteristics and flavor profiles^™ and EPIC CRISP^®:

APPLAUSE^™: Sugraffityfour variety, marketed under the name APPLAUSE^™ is a mid-season green seedless variety that brings an unexpected twist with its sweet, tropical fruity flavor, making grape consumption a far from ordinary experience for the consumer. APPLAUSE™ offers a unique limited edition series of red, green and black seedless grapes with different shapes, sizes, colors and flavors.

EPIC CRISP^®: Sugraffitysix variety, marketed under the name EPIC CRISP^® Brand, is a green seedless variety available during the mid-season, offering consumers a powerful crunch in every bite and bursting with sweet, juicy goodness. Consumers’ grape experience will surely epos with EPIC CRISP^® Grapes.

Want to taste grape flavor and learn more? Stay connected with Sun World International on Instagram, Facebook and LinkedIn.

About Sun World International

Sun World International is a global strain development and licensing company. Based in California, the company has a global network of licensed breeders and marketers and has offices in the United States, Europe, Australia, South America, Israel and South Africa. In 2023, Sun World launched a global marketing campaign for its iconic AUTUMNCRISP strain.^® Sun World branded seedless green grapes. This promotion, expected to be the largest ever for a branded grape, is designed to drive demand and increase sales across the Company’s international network of licensees. For more information about Sun World, visit sun-world.com.