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“Harry Potter” and “Downton Abbey” star Maggie Smith, 88, is the face of Loewe’s new campaign


“Harry Potter” and “Downton Abbey” star Maggie Smith, 88, is the face of Loewe’s new campaign

Dame Maggie Smith, the British actress celebrated for her performances on stage and in film, has taken on a new role – this time in the world of luxury fashion.

Loewe has hired the 88-year-old, who is known for her roles as Professor McGonagall in the “Harry Potter” film series, for its spring/summer 2024 pre-collection.

The pointed hat and robes of Hogwarts are a distant memory as Smith presents herself in three comfortable and stylish looks for the campaign. Shot by German photographer Juergen Teller, the campaign also features American actresses Dakota Fanning and Greta Lee, American actor Mike Faist, British actor Josh O’Connor, South Korean musician Taeyong, British artist Rachel Jones and Chinese model Fei Fei Sun.

Maggie Smith, 88, wears a floor-length faux fur coat. - Juergen TellerMaggie Smith, 88, wears a floor-length faux fur coat. - Juergen Teller

Maggie Smith, 88, wears a floor-length faux fur coat. – Juergen Teller

In one photo, she sits on a sofa wearing a black and white turtleneck dress and carrying a small pleated burgundy handbag by Loewe Paseo.

In another photo, Smith wears a floor-length faux fur coat and holds Loewe’s signature Puzzle bag.

“Heartstopper” actor Sebastian Croft commented on an Instagram post by Loewe Creative Director Jonathan Anderson sharing the looks, saying, “It’s so perfect.”

Maggie Smith has swapped the stage and screen for modeling for her latest campaign. – Jürgen TellerMaggie Smith has swapped the stage and screen for modeling for her latest campaign. – Jürgen Teller

Maggie Smith has swapped the stage and screen for modeling for her latest campaign. – Jürgen Teller

Smith – best known more recently for her supporting role as Countess Violet Crawley in the British drama series “Downtown Abbey,” for which she won three of her four Emmy Awards – garnered international recognition and won an Academy Award for Best Actress for her portrayal of an eccentric schoolteacher in the 1969 romantic comedy “The Prime of Miss Jean Brodie.”

Nine years later, she won another Oscar for her supporting role in the 1978 romantic comedy “California Suite” and received a Tony Award in 1990 for the Broadway production of “Lettice and Lovage.”

The actress is one of several older women to appear on fashion lines and magazine covers in recent years. In March, tattoo artist Apo Whang-Od became Vogue’s oldest cover star with her appearance for Vogue Philippines at age 106, and in 2020, Oscar-winning actress Dame Judi Dench became the oldest person to ever grace the cover of British Vogue at age 85.

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