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Nur Rafidah Man, a young Orang Asli woman from the Yahut ethnic group, became an overnight sensation, capturing the hearts and minds of many people with her authentic and engaging TikTok content.
With modest equipment consisting of only a mobile phone and a tripod, Nur Rafidah has defied all odds and exceeded all expectations from her home in Kampung Penderas, nestled in the lush forests of Kuala Krau, Pahang.
In just seven days, she reportedly amassed a staggering revenue of RM1.04 million, making an impressive 29,720 sales through her TikTok account.
The setup vs. sales pic.twitter.com/2Pf9Kb0lDz
Native Ads (@FaezCitizen) 25 August 2024
This stunning feat, shared by a social media user on X, left the online community in awe.
Others say Nur Rafidah’s monthly revenue has exceeded RM2 million, with the majority of revenue coming from TikTok live sessions and uploaded videos.
Its success is not down to one individual effort. Many creatives have contributed to its sales by uploading videos or conducting live sessions to promote their products.
Mantap jungle girl. Selling at RM2.
Sell sales data from live tiktok live and video uploads.
The author contributes to the sales and uploading of videos live for the product. pic.twitter.com/lLBOqzkSik
— ZULAB (@zulabmm) 26 August 2024
A success story that goes beyond all backgrounds
Nur Rafidah’s success story has resonated with people from all walks of life and is a reminder that it is not background or resources that determine a person’s potential.
Her authentic and approachable approach to live streaming has resonated with viewers, drawing them in with her authenticity and sincerity.
Many have praised her down-to-earth demeanor and pointed out that her “ikhlas” (sincerity) is crucial to her ability to captivate and engage her audience.
They were also amazed at her ability to connect with her audience and increase sales without having fancy equipment or a modern studio.
More than just numbers: endurance, creativity and the human spirit
But Nur Rafidah’s journey is not just about the numbers, but about the power of persistence, creativity and the indomitable human spirit.
From the depths of the jungle, she has harnessed the gifts of nature to create unique products such as Kacip Fatimah, Tongkat Ali and honey-based offerings.
These traditional remedies have been given new life by Nur Rafidah’s innovative marketing strategies. Satisfied customers flood her comment section with rave reviews and stories about the products’ effectiveness.
As Nur Rafidah continues to captivate audiences and exceed expectations, one thing is clear: the world is her stage and she is just getting started.
@nur_rafidah_man sorry I didn’t say it and it’s like I made it to the end.#junglegirl #nurrafidah ♬ suara asli – MUSICVIBESS – NUNA
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