While the 19th hole is the place to celebrate a winning round, High Noon aims to make the entire golf experience unforgettable. The popular hard seltzer comes to the course and wants everyone to pick up a club. With the help of JR Smith, 18 holes will be a day to remember.
Golf and a good drink go hand in hand. Some people might celebrate with a birdie shot, others might need an alcoholic beverage to loosen up their swing. The beer truck that traverses these holes has more than just another pale lager chilled in the fridge.
High Noon has become a favorite on the golf course. The refreshing, flavorful hard seltzer is perfect for sunny days. While it doesn’t necessarily guarantee the perfect fairway shot on every hole, it’s a way to toast a great putt or ease the pain when the ball goes into the rough.
Brandon Lieb, Vice President of Spirit of Gallo, said, “High Noon celebrates the camaraderie, style and joy of spending time with friends, both on the golf course and in the sun. We are excited to offer our fans a day on the golf course, and who better to do that than JR Smith to host our first ‘High Noon Pro-Am’.”
The popular beverage brand will host the High Noon Pro-Am, and in partnership with JR Smith, some lucky fans will have the chance to play alongside the two-time basketball champion and golf fanatic. While Smith shares some masterful golf tips on his podcast, he’ll be sharing those tips and tricks in real time at the event.
In addition to the special round, some lucky people will also look great wearing pieces from the High Noon x TravisMathew apparel collection. As any golfer knows, appearance is just as important as the longest drive in the foursome.
This special collaboration is crucial for High Noon. As the official spirits-based hard seltzer of the PGA of America, the canned cocktail recognizes that food and sports go hand in hand. While many people enjoy this drink on the golf course or 19th hole, its uses extend beyond the green.
For more information about this special event and partnership, visit High Noon’s Instagram account.
It’s time to step up your golf game. High noon doesn’t necessarily guarantee an eagle on the final par 5, but enjoying that refreshing hard seltzer is always part of a great day on the course.
