The world-famous creator of Hello Kitty, Sanrio, has teamed up with American toy and entertainment company Hasbro for a special edition of The game of lifeand promises both magic and family fun with the new board game.

Through Sanrio’s US website, Hello Kitty has partnered with Hasbro for a special edition of its popular The game of life. The board game costs $44.99. Players can choose between four characters – Hello Kitty, Kuromi, My Melody and Cinnamoroll – and compete to earn the most money by making risky decisions in the game. Readers can check out pictures of the game and more information below.

Hello Kitty, Kuromi, Cinnamoroll and My Melody compete in the new release “The Game of Life”

Sanrio presents Life: Hello Kitty and Friends Edition as “a whimsical and enchanting twist on the classic board game of life! Join Hello Kitty and her friends on a fun journey through the colorful world of Sanrio. Start by choosing your character – will you play as Hello Kitty, My Melody or another popular Sanrio character? Travel along the iconic path, experience exciting adventures and make important decisions that will shape your character’s life. Will you go to school, find your dream job or have exciting adventures?” The conclusion is: “Let the magic infect you and live the sweet life with Life: Hello Kitty and Friends Edition!“Currently, Sanrio US only ships to the United States and surrounding areas; a full list is available here.

Next comes the Hello Kitty Edition The game of lifeCollaboration with other Japanese IPs such as Pokemon, Super Mario And Youkai Clock. Consequences The game of lifeFans can expect the anticipated release of the Kickstarter board game Hello Kitty: A day at the parkwhich launched last year. The latest update on August 19 confirmed that production should be completed by the end of this month, ahead of delivery in November 2024. Other Hello Kitty games include the console title Hello Kitty Island Adventurewhich recently celebrated its first birthday with new updates, including outfits and charms. Hello Kitty Island AdventureThe console’s release window was announced earlier this year during Nintendo Direct.

Source: Official Sanrio US Store