Fat Beats, the legendary distribution and retail brand that has been at the center of hip-hop culture for three decades, is gearing up for an unforgettable celebration. Mark your calendars for Sunday, September 22, 2024, when Racket NYC hosts the highly anticipated Fat Beats 30th Anniversary Concert. The event, which begins at 7 p.m. ET, promises an epic night of music, performances and tributes to the brand that has long been a cornerstone of the hip-hop scene.

The concert lineup is packed with some of hip-hop’s most legendary figures. Fans can look forward to headlining performances from Masta Ace & Marco Polo, Talib Kweli & J. Rawls, Non Phixion, Craig G and J Live. This impressive list of talent reflects the rich musical history that Fat Beats has cultivated since its inception in 1994.

But that’s not all. Legendary DJ sets will be played by none other than DJ Premier, DA Beatminerz (DJ Evil Dee & Mr. Walt), DJ A-Trak, DJ Riz and DJ Jab. Special surprise performances are also announced, adding an element of mystery and suspense to this already incredible evening.

Founded during the golden era of hip hop, Fat Beats was much more than just a record store – it was a cultural meeting place for artists and fans alike. Over the years, it played a crucial role in bringing underground hip hop to a wider audience while also providing a platform for independent artists. From serving as a launching pad for many rap careers to preserving the essence of hip hop vinyl culture, Fat Beats has undoubtedly left an indelible mark on the music world.

Chris Atlas, a spokesperson for the event, puts it this way: “We are incredibly excited to celebrate three decades of Fat Beats with an event of this magnitude. We have worked tirelessly to create a celebration that truly showcases Fat Beats’ influence on the entire music industry, and we can’t wait to give our fans a night of performances like they’ve never seen before.”

The 30th anniversary concert is becoming a must-see for hip-hop fans, an opportunity to see some of the biggest names in the industry come together for an evening that celebrates the cultural legacy and enduring influence of Fat Beats.

Tickets are on sale now and with the star-studded lineup, they’re expected to sell out quickly. Don’t miss your chance to be part of this monumental celebration. For ticket information and more event details, visit Racket NYC.