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5 Live Operations Strategies to Increase Video Game Audience


5 Live Operations Strategies to Increase Video Game Audience

Maintaining server stability and monitoring

Live operations support must be available 24/7 to serve players worldwide and resolve any issues around response times, latency and stability. These games rely on complex IT infrastructures that require constant monitoring and regular maintenance. A dedicated team, such as a Network Operations Center (NOC), must monitor the infrastructure and application performance 24/7. The NOC team quickly resolves any issues to minimize impact and prevent outages.

Quality assurance through functional tests

The increasing scale of modern AAA projects increases development time and may require changes in approach or game mechanics, even close to release. Releasing a game at the highest possible quality requires thorough testing by QA experts, including manual and automated testing. Functional Testing (FT) teams examine the game from unique perspectives, identify unusual scenarios, and provide valuable feedback to the development team. Experienced FQA engineers are essential for tracking and fixing bugs, especially in later stages when player numbers make comprehensive testing challenging. Delegating this task to co-developers with experienced functional testers saves time and allows the development team to focus on critical tasks.

Adjust monetization and listen to the players

The success of a live service game depends on player-friendly monetization systems that integrate seamlessly with the game design, encourage purchases, and motivate players to continue playing. Organic monetization can enrich the gaming universe for players worldwide.

Accordingly Sensor Tower’s Game Development Industry ReportIn-game events have a significant impact on revenue generation and user retention. For example, Pokémon Go’s “Timeless Travels!” event increased revenue by 250% in three days, confirming the importance of Live Ops and events in user retention and monetization.

In all of this, it is important that player feedback is taken into account. Here at Keywords Studios, our LiveOps And Player Support The teams act as an extension of your team, working around the clock to ensure the continued development of your game after release and to ensure that the needs of your players are met.

Contact our teams using the form below!

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