Five years ago, Gearbox boss Randy Pitchford predicted that “if we look back at Steam in five or ten years, it might look like a dying store and other, competing stores will be the place to be,” referring primarily to the then-fledgling Epic Games Store and its more generous distribution of developer revenue. Today, Steam is not only quite alive, Borderlands 4 has an eye on Steam And on the Epic Games Store, while Borderlands 3 was briefly exclusive to Epic. While some viewers laid out their eggs, Pitchford addressed his inaccurate prediction online and defended his stance as pro-competition.
“Yes, Steam is the leading store for PC games and Epic is not taking advantage (which is a shame),” Pitchford said in a tweet. “I am a Steam customer, but I wish they had more and better competition that was more favorable to artists, designers, and creatives than the retailer. I will continue to support Steam competitors and support Steam as well.”
Pitchford added: “I’m not so much against Steam as I am pro-competition. It’s frustrating how much Steam takes considering what they offer. I like to support competitive platforms that are more beneficial to artists, developers and creators than retailers.”
Valve receives 30% of the revenue from Steam game sales, while the Epic Games Store receives 12%. and offers six-month exclusive contracts that give developers 100% of revenue. Epic CEO Tim Sweeney has trumpeted this selling point for years, often echoing Pitchford’s stance on competition and supporting developers. The Epic Games Store has also consistently released free games to attract players. Despite this, the Epic Games Store was still not profitable at the end of last year and has not dealt a major blow to Steam’s PC dominance.
However, that doesn’t mean that everyone is completely happy with Steam. According to PC Gamer, a remarkable 2021 GDC survey found that the overwhelming majority of developers surveyed (mostly from North America and Europe) felt Steam wasn’t doing enough to justify its hefty cut. The 2024 survey unfortunately didn’t ask the same question for comparison, although it did find that PC is still the most attractive platform for developers surveyed: 66% of respondents are interested, compared to 35% for PS5, 34% for Xbox Series X, and 18% for Nintendo Switch (presumably because the Switch is quite old and the Nintendo Switch 2 is on the horizon).
Many developers naturally like Steam; recently the creator of the popular shipbuilder Cosmoteer argued that Steam’s share was worth it for the “free advertising” the store providesLast year, Valve assured developers and users Steam should not be a pay-to-win system the filters and algorithms that help games stand out on Steam. Earlier this week Steam has added a new Trending Free chart to prevent free games and demos from pushing other games out of the coveted trending tab.
Borderlands 4 takes place on a “completely new planet” and not on the main game in the series, Pandora.