Palm Beach County reported record visitor numbers to The Palm Beaches for the first half of 2024. This milestone underscores the growing appeal of the destination and the effectiveness of DTPB’s strategic marketing initiatives.
From January to June 2024, the Palm Beaches welcomed 5.19 million visitors, reaching an all-time high compared to the same period in previous years. This increase in visitors cements the island’s status as a premier vacation destination, offering 75 kilometers of pristine and uncrowded beaches, vibrant culture and genuine hospitality as a lifestyle.
The most important highlights include three Record amounts:
- Total number of visitors: The Palm Beaches recorded an all-time high of 5.19 million visitors, an increase of 1.7% compared to the first half of 2023.
- International visit: The number of international visitors rose to a historic high of 488,100 visitors, an increase of 11.9% compared to the first half of 2023.
- Strengthening the economy: Visitor spending reached an all-time high of $4.05 billion, up 2.4% from the first half of 2023, contributing to the region’s economic vitality.
“Achieving this remarkable visitor milestone is a testament to the dedication and innovation of our team,” said Milton Segarra, President and CEO of DTPB. “We have adopted cutting-edge technologies and leveraged business intelligence methodologies to give our marketing strategies a data-driven edge. This dynamic approach has paid off significantly, driving unprecedented growth and increasing the appeal of our destination.”
“The combined efforts of our Tourist Development Council agencies are reflected in the increased visitor numbers,” said Emanuel Perry, executive director of the TDC. “Discover The Palm Beaches, the Cultural Council for Palm Beach County, the Palm Beach County Sports Commission and the Palm Beach County Film & Television Commission are committed to enhancing the visitor experience and promoting the unique qualities of our destination to a global audience. It is gratifying to see the vision become a reality as we continue to support the local tourism economy to benefit all who live and work in The Palm Beaches.”
