WEST PALM BEACH, Fla. – August 19, 2024 – Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, along with the Palm Beach County Tourist Development Council (TDC), announced record visitor numbers to The Palm Beaches for the first half of 2024. This milestone underscores the growing appeal of the destination and the effectiveness of DTPB’s strategic marketing initiatives.

From January to June 2024, the Palm Beaches welcomed 5.19 million visitors, reaching an all-time high compared to the same period in previous years. This increase in visitors cements the island’s status as a premier vacation destination, offering 75 kilometers of pristine and uncrowded beaches, vibrant culture and genuine hospitality as a lifestyle.

The most important highlights include three Record amounts:

• Total number of visitors: The Palm Beaches recorded an all-time high of 5.19 million visitors, an increase of 1.7% compared to the first half of 2023.
• International visit: The number of international visitors rose to a historic high of 488,100 visitors, an increase of 11.9% compared to the first half of 2023.
• Strengthening the economy: Visitor spending reached an all-time high of $4.05 billion, up 2.4% from the first half of 2023, contributing to the region’s economic vitality.

“Achieving this remarkable visitor milestone is a testament to the dedication and innovation of our team,” said Milton Segarra, President and CEO of DTPB. “We have adopted cutting-edge technologies and leveraged business intelligence methodologies to give our marketing strategies a data-driven edge. This dynamic approach has paid off significantly, driving unprecedented growth and increasing the appeal of our destination.”

“The combined efforts of our Tourist Development Council agencies are reflected in the increased visitor numbers,” said Emanuel Perry, executive director of the TDC. “Discover The Palm Beaches, the Cultural Council for Palm Beach County, the Palm Beach County Sports Commission and the Palm Beach County Film & Television Commission are committed to enhancing the visitor experience and promoting the unique qualities of our destination to a global audience. It is gratifying to see the vision become a reality as we continue to support the local tourism economy to benefit all who live and work in The Palm Beaches.”

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About Discover The Palm Beaches
Discover The Palm Beaches is the tourism marketing company for the 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. The organization is tasked with increasing visitor numbers and the local tourism economy and works year-round to attract travelers to Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life amidst a vibrant and welcoming mix of people, cultures and coastal towns. Tourism is one of the county’s most important industries, generating an annual economic impact of approximately $10 billion and supporting more than 85,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow us on social media on Instagram, Facebook, TikTok, YouTube, XThreads, Pinterest and LinkedIn.