• The Indian smartphone market recorded a growth in the first six months of 2024.
• In the second quarter of 2024, deliveries increased by 3.2% year-on-year, with Vivo leading in the market.
• Online channels now have a market share of 50%, the highest ever.

The Indian smartphone market recorded a shipment growth of 7.2% year-on-year in the first half of 2024, with 69 million smartphones shipped in the first six months.

According to a report by the International Data Corporation (IDC), the second quarter of 2024 was the fourth consecutive quarter of increased shipments. In the second quarter of 2024, 35 million smartphones were shipped in the country, representing a year-on-year growth of 3.2%.

“The second half of Q2 is a prelude to the crucial second half of the year, where the festive selling season continues till November. Besides clearing old inventory in the first half of the quarter, vendors also started launching new smartphones from the middle of the quarter, especially in the mid-premium/premium segment, for the monsoon sales in July and August,” said Upasana Joshi, Senior Research Manager, Devices Research, IDC India.

Vivo is the market leader

Source: IDC

Vivo continued to lead the Indian smartphone market in the second quarter, with a market share of 16.5% in Q2 2024, up from 16% in Q2 2023.

Xiaomi ranked second with a market share of 13.5%, up from 11% in the second quarter of 2023.

Samsung suffered a severe blow in the second quarter of 2024: its market share fell from 15.7% in the second quarter of 2023 to 12.9% in the second quarter of 2024.

5G smartphones

The share of 5G smartphones in total smartphone shipments increased to 77% in the second quarter of 2024, with 27 million 5G smartphones shipped during the quarter. In the second quarter of 2023, the share of 5G smartphones in shipments was only 49%.

The average selling price (ASP) of 5G smartphones has dropped to $293.

Shipments through online channels increased by 8% year-on-year to reach 50% in Q2 2024, up from 47% in Q2 2023. Due to severe heatwave in several parts of India, shipments through offline channels decreased by 2% year-on-year in Q2 2024.

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