Spotify was able to increase its subscriber count by 10 million in the first half of this year.

The Swedish streaming giant gained around 10 million premium subscribers between January and the end of June 2024. This growth was spread across 3 million new subscribers in the first quarter and 7 million in the second quarter.

The news was reported by MusicBusinessWorldwide, which also noted that Tencent Music Entertainment (TME), China’s largest music streaming service operator, has added 10.3 million paying subscribers since December 2023.

TME, which operates the QQ Music, Kugou and Kuwo platforms as well as the karaoke app WeSing, had 117 million paying users of its online music platforms by the end of June – about half of Spotify’s paying users.

The new figures come less than a month after Spotify reported record profits and a significant increase in subscribers in its latest quarterly report.

This report follows Spotify’s decision to raise its premium prices in several regions in April and in the US in June. In the second quarter, the company also launched its Basic plan in Australia, the UK and the US, which offers ad-free music listening with a limited audiobook listening time.

Last month, it was announced that Spotify was reportedly planning to launch a new, more expensive subscription tier with Hi-Fi audio.