The launch includes seven delicious flavors including Vermont Maple Cream, Chunky Chocolate Mousse, Deep Purple Cow and Peanut Butter Paradise.
“Since the early days of Life is Good, we have celebrated ice cream as a simple pleasure on our T-shirts,” said Life is Good President Tom Hassell. “Enjoying ice cream with friends and family is a timeless activity and we are thrilled to launch Life is Good Ice Cream to delight our community.”
“What says ‘Life is beautiful’ better than creamy, delicious ice cream?” asks Life is Good President Tom Hassell. “Our community loves to relax with friends and family, and Life is Good Ice Cream perfectly complements that experience.”
Each pint container features the iconic smile of Life is Good mascot Jake, whose infectious grin was printed on the very first T-shirt sold in 1994 and has become a symbol of spreading the power of optimism for over three decades.
For Life is Good, this is the first foray into this category and paves the way for a promising partnership.
“We are delighted to be partnering with industry experts FOODMARK to bring these seven amazing flavours to market… and have seven more lined up for release!” revealed Hassell.
“We love everything the Life is Good brand stands for and how the team works tirelessly to spread optimism and positivity,” said Lee GavrisOwner of FOODMARK. The work being done at the Playmaker Project is incredible. It’s an honor to partner with Life is Good to spread more fun and kindness with the launch of this amazing ice cream!”
Life is Good Ice Cream is now available at Price Chopper and Market Basket. Life is Good Ice Cream is now available at Price Chopper for 6,99 €/pint and will soon be available at Market Basket. Life is Good ice cream will soon be available at independent retailers in several southeastern states and northern New England (including some Life is Good stores).
About Life is Good®
Life is Good is the original positive lifestyle brand dedicated to spreading the power of optimism through art and message. The company donates 10 percent of its annual net profits to the Life is Good Playmaker Project. Through this work, they are able to help over 1 million children in need each year. Life is Good® is a registered trademark of The Life is Good Company. For more information, visit LifeisGood.com and follow Life is Good on ÞjórsárdalurFacebook, Instagram and TikTok.
About FOODMARK, Inc:
Based in Boston, MassachusettsFOODMARK, Inc. is a leading innovator in the food retail industry specializing in dairy and frozen foods. The company is committed to delivering sustainable growth for your brand while redefining the way people experience food. FOODMARK, Inc. offers a range of services including product development, sales and marketing tailored to the diverse needs of its customers. From quick meals to delicious desserts, FOODMARK, Inc. strives to deliver exceptional experiences while positively impacting people’s eating habits. For more information about FOODMARK, Inc., visit www.foodmark.com
Media contact
Jessica GreenhalghLife is beautiful, 1 6173126896, (email protected)
SOURCE Life is good
