After many consecutive quarters of million-dollar sales, GTA V is beginning to see a lull while GTA+ subscriptions are rising.
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Take-Two Interactive’s results for the first quarter of fiscal 2025 showed interesting trends for the publisher. It seems that GTA V sales are starting to slow down after around 11 years on the market, suggesting that the best-seller is reaching saturation levels. While Take-Two says GTA V sales “continue to grow,” the latest financial results put GTA V at “over 200 million,” which is in line with previous results from the fourth quarter of 2024.
As a counterargument, it’s possible that Take-Two simply hasn’t updated its numbers for GTA V. In the investor presentation, TTWO says the GTA series has sold over 430 million units to date, which is 5 million more than the fourth quarter 2024 results. It’s possible that the newer GTA trilogy accounts for the majority of those sales – the game was recently released on mobile – but that wasn’t made clear in the investor slides. This reporting is based on the assumption that GTA V sales didn’t increase significantly by millions of units based on the messaging in the presentation, and TTWO has been quick to update GTA V sales on these slides in the past.
This trend is both surprising and not so surprising. After all, GTA V has been on the market for more than a decade. Despite this, GTA V sales managed to grow for the last 34 consecutive quarters until they seemingly reached their limit in the first quarter of 2025.
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Potential sales saturation has given way to another trend: subscription growth. According to Take-Two, GTA+ subscriptions have increased by double digits, marking the second consecutive quarterly increase for Rockstar Games’ multigame offering.
This is good news for Rockstar Games and Take-Two Interactive, especially after a recent price increase for the GTA+ subscription which went up from $5.99 per month to $7.99 per month a few months ago.
Here’s what Strauss Zelnick, CEO of Take-Two Interactive, had to say about GTA+’s growth in the first quarter of 2025:
“Now turning to the business highlights of the quarter: The Grand Theft Auto franchise exceeded our expectations and momentum continues to build ahead of the release of Grand Theft Auto VI in fall 2025.
“Sales of Grand Theft Auto V continue to rise and to date over 200 million copies of the title have been sold.
“Grand Theft Auto Online also exceeded our predictions, thanks in large part to the Bottom Dollar Bounties summer content pack, which launched on June 25th.
“Rockstar’s premium membership service GTA+ has seen strong double-digit growth in audiences over the past year, with Rockstar Games offering its members a number of valuable benefits ranging from enhanced gaming experiences to access to its classic titles, most recently including LA Noire.”
